Social Media Manager - Motorsports
Social Media Manager - Motorsports
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Job Description
Social Media Strategy & Audience Engagement
In this role youll develop and execute a global social media strategy for Red Bulls motorsports initiatives. By crafting compelling content and engagement strategies youll ensure Red Bull connects with motorsports fans at the top of the funnel ultimately driving them to Owned Platforms ( & Red Bull TV) directly or indirectly.
Youll also broaden the Red Bull World of Motorsports appeal making it accessible to mainstream audiences by delivering highvalue content that resonates with entrypoint consumers. Through an inclusive and brandaligned tone of voice youll build strong consumer relationships and foster brand love.
Content Creation & Execution
Youll lead content innovation ensuring that all social media output is optimized for evolving distribution platforms. By staying ahead of trends youll drive social media innovation and ensure that Red Bull remains at the forefront of digital storytelling.
Leveraging data and analytics youll analyze performance metrics to refine content strategies ensuring continuous improvement and alignment with business objectives. Additionally youll take charge of realtime content production creating and publishing engaging social content around key motorsports projects athlete initiatives and live events.
Beyond content creation youll oversee external freelancers ensuring that daily deliverables are met and aligned with Red Bulls broader motorsports strategy. Youll also manage social media productions both remotely and onsite.
Qualifications :
- 4 years experience of publishing content to major brand social media channels and optimising social content.
- Exceptional understanding experience and interest in motorsports. The ideal candidate is not just passionate about motorsport they understand the disciplines we work with the history and speak the language.
- Strong ability to critically analyse social media digital products video consumption patterns and social media platform algorithms.
- Detailed understanding and awareness of social platform trends content formats and language with an investigative mind that continually evaluates the changing environment.
- Teamplayer and selfstarter mentality structured and wellorganized with a passion for telling strong and authentic stories.
- Fluent in English. Additional languages not required but considered an asset.
Additional Information :
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position which is 2.303 gross per month. However our attractive compensation package is based on marketoriented salaries and is therefore significantly above the stated minimum salary.
As an employer we value diversity and support people in developing their potential and strengths realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age skin colour religion gender sexual orientation or origin.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
