Demand Generation Executive 12537
Demand Generation Executive 12537
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Job Description
Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances.
Job Title
Demand Generation/ Lead Generation Specialist
Location
Chennai Chengalpattu
About Us
Milton Roypart of the Ingersoll Rand Group we are manufactures of controlledvolume metering pumps and equipment that deliver unsurpassed reliability and accuracy in critical chemical dosing applications. Customer segments include Water & Wastewater treatment Industrial Oil & Gas Fertilizers & Chemicals etc.
Job Summary
The candidate will develop implement and manage marketing campaigns promoting the organizations products and services. The candidate will majorly enhance brand awareness drive web traffic and generate high quality MQLs.
Responsibilities
- Develop demand generation strategies across channels to meet the organizations business goals MQLs Pipeline & Revenue
- Manage and execute both organic & inorganic campaigns across various channels including email social media search engines and display advertising
- Monitor analyze and optimize the performance of marketing campaigns create reports and assess against organizations goals (ROI and KPIs)
- Conduct extensive market research (industry customer & competition) and analyze trends to identify new opportunities for lead generation
- Monitor website performance & footfalls ensure the website is up to date with latest keywords suggest improvements for better user engagement
- Collaborate with crossfunctional teams including creative content and web development to produce engaging content and optimize user experience
- Stay up to date with emerging digital marketing trends and technologies
- Hands on experience on tools such as Google AdWords Keyword Planner Google Analytics Google Search Console & SEMRush
- Event Management Plan and exhibit at regional events and tradeshows
Basic Qualifications
- 4 years of experience in demand generation digital marketing or related field
- Strong understanding of digital marketing channels including SEO PPC social media email marketing and display advertising
- Candidates with experience from manufacturing industry are preferred
- Proficient in marketing automation tools
- Excellent analytical skills and experience with web analytics tools (e.g. Google Analytics)
- Excellent written and verbal communication skills
Travel & Work Arrangements/Requirements
Hybrid 3 days work from office
30 travel Events tradeshows distributor meetings
Key Competencies
- Brand & products positioning
- Lead generation planning &
- SEA optimizations
What we Offer
We are all owners of the company! Stock options(Employee Ownership Program) that align your interests with the companys success.
Yearly performancebased bonus rewarding your hard work and dedication.
Leave Encashments
Maternity/Paternity Leaves
Employee Health covered under Medical Group Term Life & Accident Insurance
Employee Assistance Program
Employee development with LinkedIn Learning
Employee recognition via Awardco
Collaborative multicultural work environment with a team of dedicated professionals fostering innovation and teamwork.
Ingersoll Rand Inc. (NYSE:IR) driven by an entrepreneurial spirit and ownership mindset is dedicated to helping make life better for our employees customers and communities. Customers lean on us for our technologydriven excellence in missioncritical flow creation and industrial solutions across 40 respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise productivity and efficiency. For more information visit www.IRCO.
Employment Type
Full-Time
