Senior Marketing Communications Manager
Senior Marketing Communications Manager
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$ 195000 - 205000
1 Vacancy
Job Description
Sony Corporation of America located in New York NY is the U.S. headquarters of Sony Group Corporation based in Tokyo Japan. Sonys principal U.S. businesses include Sony Electronics Inc. Sony Interactive Entertainment LLC Sony Music Entertainment Sony Music Publishing and Sony Pictures Entertainment Inc. With some 900 million Sony devices in hands and homes worldwide today a vast array of Sony movies television shows and music and the PlayStation Network Sony creates and delivers more entertainment experiences to more people than anyone else on earth. To learn more: www.sony/en.
Position Summary:
Sony Biotechnology located in San Jose CA is seeking a Senior Marketing Communications Manager to join their group.
This position has the responsibility for planning and of the marketing communications strategy and tactics for Sony Biotechnology product portfolio.
As a key member of Sony Biotechnology Marketing team the position has the responsibility to lead initiatives in external communication working with internal team and external vendors and contractors as needed. The person in this role will also be responsible for managing the budget for the Marketing communications activities ensuring that projects are executed ontime and inbudget while ensuring alignment with branding output quality and customer engagement goals.
This role is a hybrid role requiring 3 days inperson at the San Jose office.
Highlights of the Position:
The main responsibility will be to align with Product Marketing and Sales initiatives to understand strategic focus and structure an annual Marketing Communication plan that covers advertising and promotional activities and lead campaign/project for the marketing team with focus on NA and EU markets. This will include activities that span web digital print educational and user forum initiatives and assets. The ideal candidate will be able to operate both strategically and tactically with urgency and enthusiasm.
In this role the operational objective would be to
Meet KPIs for ontime delivery of highquality content that is based on tactical plans while remaining within the allocated budget.
Ensure alignment with Product strategies and Market dynamics
Maintain cadence of reporting to understand impact of executed projects and adjust as needed to maximize customer engagement for all efforts
Manage departmental budgets and expenses to deliver marketstandardROI
The ideal candidate would have experience in a similar position and bring a spirit of teamwork continuous learning and improvement to contribute to the overall growth and success of the marketing team.
Responsibilities:
Manage and Lead Creative development projects Responsible for the of highimpact campaigns across digital print video and user community marketing to meet strategic objectives for the business. Work with agencies contractors and internal resources as needed on .
- Develop targeted highimpact programs and measure their performance in partnership with the digital marketing/CRM leads.
- Content Development: Lead the creation and production of highvalue customerfacing materials designed to drive thought leadership.
- Support product marketing in developing sales enablement programs and tools.
- Guide teams manage multiple projects and work effectively with all stakeholders.
Ensure Brand alignment across projects Maintain and evolve visual identity for the biotechnology business while staying aligned with the guidance and philosophy of the umbrella brand.
Collaborate CrossFunctionally for effective of tactical plans.
- Work closely with product marketing and scientific affairs teams to parlay scientific concepts into engaging creatives.
- Provide leadership and creative direction to designers and contractors to achieve excellence.
- Partner with Finance teams on budget and forecasting processes.
- Collaborate with field marketing lead and web/digital lead to ensure that all activities and campaigns are aligned with respect to time budget and resourcing.
- Work with Legal and compliance team to ensure that the necessary processes are followed for external engagement contracting etc. in line with governing regulations.
Develop and manage departmental budget for highest impact and ROI working directly with Department manager.
- Maintain a monthly tracker and forecasting process/dashboard to maintain visibility.
- Track effectiveness of contracted resources and agencies engaged and provide feedback when needed to ensure output quality.
- Proactively inform and propose necessary adjustments to budget/resources for delivery of campaigns in a timely manner with high quality.
As needed work with Department manager to review identify and select external marketing communications service providers and articulate quality and delivery targets for externally assigned activities monitoring ongoing progress and resolving issues.
Supervise internal marketing communication team member(s)
Honesty trustworthiness and ethical conduct are material requirements for the performance of the responsibilities of this position.
Qualifications
Education Bachelors degree in communications journalism public relations or related area.
Experience
10 years in an agency or inhouse creative role with a strong background in integrated marketing campaigns working in the life science or biotechnology segment with at least 3 years in a managerial capacity.
Demonstrated experience of managing contractors and agencies directly
Skills and Expertise
Excellent oral and written communications skills
Proficient in MS office Suite Powerpoint Word Excel access
Experience with Project management Software
Experience in Adobe Creative Suite (Illustrator Photoshop InDesign)
Working Knowledge of Marketo or comparable marketing automation tool
Comfortable with basic writing editing and possessing a strong attention to detail.
All candidates must be authorized to work in the USA.
In addition to competitive pay and benefits we offer an environment and culture that promotes Diversity Equity and Inclusion. We are committed to creating an inclusive employee experience for you to thrive as part of Sonys purpose to fill the world with emotion through the power of creativity and technology.
Benefits:
SCA offers benefitseligible employees generally regular employees scheduled to work 20 or more hours a week) a comprehensive benefits program that offers coverage and support for employees and their familys physical emotional and financial wellbeing.
What we offer you:
Comprehensive medical prescription drug dental and vision coverage with coverage for spouses/domestic partners and child dependents including access to a Health Savings Account (HSA) and Flexible Spending Account (FSA)
Employee assistance plan and comprehensive behavioral health benefits
Fertility benefits including surrogacy and adoption assistance programs
Basic and supplemental life insurance for employees as well as supplemental life insurance coverage for their spouses/domestic partners and children
Voluntary benefits such as group legal identity theft protection accident and hospital indemnity insurance
Shortterm & longterm disability plans
Paid parental and caregiver leave
401(k) Plan with pretax Roth and aftertax options and company match with immediate vesting
Education assistance and student loan programs
Other Programs:
Time off to include vacation paid holidays sick leave Summer Fridays early release and a winter break between Christmas and New Years Day (based on business needs)
Referral bonuses (subject to eligibility)
Matching gift program
A wide variety of employee business resource groups (EBRGs)
Special discounts on Sony products offered exclusively to Sony employees
Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through aftertax payroll deductions)
Annual incentive bonus
The anticipated annual base salary for this position is $195000 to $205000. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors which may include as applicable the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the job.
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SCA will consider qualified applicants with arrest or conviction records in accordance with applicable law
Sony is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religious creed sex (including pregnancy) gender national origin citizenship ancestry age physical or mental disability military status status as a veteran or disabled veteran sexual orientation gender identity or expression marital or family status genetic information medical condition or any other basis protected by applicable federal state or local law ordinance or regulation.
Disability Accommodation for Applicants to Sony Corporation of America
Sony Corporation of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests please contact us by email at or by mail to: Sony Corporation of America Human Resources Department 25 Madison Avenue New York NY 10010. Please indicate the position you are applying for.
Right to Work (English/Spanish)
EVerify Participation (English/Spanish)
While SCA does not require employees to be vaccinated against COVID19 there are certain Sony offices that require employees to be vaccinated in order to enter. If you will be located at or travel to those offices you will be required to be fully vaccinated to enter. The Company will consider requests for reasonable accommodations for documented medical reasons and for sincerely held religious beliefs in accordance with applicable law. Please do not include proof of vaccination status or any indication of a possible request for a vaccination accommodation when submitting your application materials. If applicable the Company will follow up with you directly to request proof of vaccination and to discuss any potential accommodations.
Required Experience:
Manager
Employment Type
Full-Time
