Traditional Media Director

Purpose of Role:

Responsible for leading the strategy and performance of the companys TV and Direct Mail channels. Collaborates with media agencies and vendors to execute innovative campaigns that drive measurable results.

Expectations:

• Leads the strategy and performance for TV and Direct Mail channels ensuring campaigns meet business goals.
• Manages and mentors a team of marketing associates setting clear goals and providing support to achieve success.
• Partners with media agencies and vendors to execute campaigns that deliver efficient outcomes.
• Manages creative approvals using Wrike and ensures compliance with legal and regulatory standards.
• Owns monthly budgeting key performance indicator (KPI) setting and performance reporting.
• Analyzes and presents results to stakeholders identifying trends and opportunities.
• Leverages data and analytics tools (Excel Tableau Power BI) to identify opportunities for optimization and resolve challenges in real time.
• Develops and executes a testing and innovation roadmap to drive continuous improvement and effectiveness within each channel.
• Performs other duties as assigned.

Reports To:

• VP Marketing Creative & Content

Direct Reports:

• Two Marketing Associates

Qualifications

QUALIFICATIONS EDUCATION REQUIRED

• Bachelors Degree

QUALIFICATIONS EDUCATION PREFERRED

QUALIFICATIONS EDUCATION FIELD(S)/PROFESSION(S)

• Marketing Communications Business or related field.

QUALIFICATIONS EXPERIENCE/SKILLS/COMPETENCIES

• Minimum 5 years of marketing experience with a strong focus on media particularly DRTV and Direct Mail.
• Experience with OvertheTop (OTT) TV ad placement preferred.
• Expertise in largescale direct response businesstoconsumer (B2C) lead generation.
• Handson media buying experience including traditional media and direct response television.
• Strong proficiency with analytics tools (Excel power user Tableau Power BI) to interpret campaign performance and guide decisionmaking.
• Exceptional organizational and project management skills to handle multiple campaigns and stakeholders effectively.
• Strong interpersonal and communication skills to lead teams and collaborate with external vendors.
• A strategic mindset with the ability to innovate and adapt in a fastpaced environment.

Compensation

The base salary range for this position is $125000 $150000 inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidates work location skills education and experience. In addition to those factors we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health dental vision life insurance paid timeoff benefits flexible spending account 401(k) with employer match and ESPP.

Additional Information

The application deadline for this job opportunity is 3/10/2025.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified.

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color sex (including pregnancy) sexual orientation religion creed age national origin physical or mental disability gender identity and/or expression marital status veteran status or other characteristics protected by law.

Required Experience:

Director