Director Global Paid Media (m/f/d)

Your tasks

Reporting to the International VP of Growth the Director of Global Paid Media (f/m/d) will be responsible for defining strategy driving execution and overseeing day-to-day operations across all digital media investments at Clark. This is a pivotal leadership role within the Global Growth organization as digital media serves as a fundamental driver of brand awareness customer acquisition and long-term growth across all geographies.

This role requires deep expertise in paid media management at scale a strong track record of people leadership and a passion for innovation in the ever-evolving digital media landscape. The ideal candidate will demonstrate fluency across dominant platforms (Google Ads Meta) as well as emerging formats such as influencer marketing podcast advertising digital out-of-home (DOOH) connected TV (CTV) and other programmatic channels.

Your main tasks will include:

1. Team Leadership

• Lead and develop a high-performing global paid media team structured around core verticals:
  • Paid Search & Google Ads
  • Paid Social & Display
  • Affiliates & Large Publishers (including influencers and podcasting)
  • Foster a collaborative inclusive and high-standards culture with a strong emphasis on mentorship career development and team empowerment.

2. Paid Media Strategy & Operations

• Own the global paid media strategy and execution roadmap across all digital channels.
• Champion martech integration to support automation personalization measurement and test-and-learn capabilities.
• Manage direct relationships with major media partners (e.g. Google Meta TikTok large publisher networks).
• Ensure tight collaboration with cross-functional teams in Product & Technology Sales Finance Legal and local market teams.

3.** **Performance Accountability

• Take full ownership of paid media performance metrics including media spend efficiency customer acquisition cost (CAC) and return on investment (ROI).
• Ensure rigorous measurement frameworks are in place to optimize campaigns for both short-term performance and long-term customer lifetime value (CLV).

4. Stakeholder Engagement

• Serve as the strategic voice for paid media within the Global Growth organization and beyond.
• Effectively communicate plans insights and results to senior stakeholders and cross-functional teams.
• Act as an internal thought leader and advocate for innovation across paid media channels and methodologies.

5. Talent Development

• Create a culture of continuous learning experimentation and operational excellence.
• Attract nurture and retain top talent to build a world-class media organization that supports Clarks global growth ambitions.

Requirements

• Proven Experience: 4 years of experience managing global digital media operations across multiple markets and channels with a focus on scalable high-impact execution.
• Platform Expertise: Hands-on experience with major digital platforms especially Google Ads and Meta; familiarity with newer formats such as influencer and programmatic media.
• Technical & Martech Integration: Strong understanding of marketing technology stacks 1st-party data activation and data-driven performance optimization.
• Commercial Acumen: Demonstrated ability to manage large budgets and align media outcomes with broader commercial goals in collaboration with finance and sales functions.
• Analytical & Results-Oriented: Clear track record of driving measurable growth and ROI through strategic media investments.
• Leadership Skills: Empathetic motivational and visionary leader with the ability to build trust inspire teams and influence stakeholders.
• Project & Time Management: Highly organized and detail-oriented capable of managing multiple initiatives in a fast-paced dynamic environment.
• Collaborative Mindset: A strong communicator and team player who thrives in a cross-functional global organization.