Digital Performance Marketing Manager

WHO IS RATEHUB

Were a company on a mission We are a unique Canadian Fintech that is the one stop shop for all financial needs of the consumer Save Spend Borrow Invest and Protect. Every single team member from product & engineering to sales & marketing finance operations and everything in between is obsessed with one thing; helping Canadians make better financial choices. And were pretty great at it too. Via our digital application technology and our awardwinning inhouse brokerages we help over 2M Canadians per month make a positive impact on their finances. We have many unique businesses a mortgage brokerage a life insurance brokerage a home and auto insurance brokerage a mortgage originations and servicing business a Financial Services Marketplace and a content business across Ratehub and MoneySense. 365 days a year we deliver our users the best online mortgage experience personalized Credit Card and Loans options and cheaper auto & home insurance policies than they typically get from their existing financial adviser.

Changing how people make financial choices isnt easy though. We know that achieving our mission is full of challenges; challenges that can be complex and often unexpected but that are always interesting rewarding and fun to solve as a team. This is where you come in. We are on the hunt for the right kind of people to join us and help lead us forward to continued growth.

We are seeking a fulltime Digital Performance Marketing Manager to drive customer and revenue growth. This role will be integral to driving scalable member acquisition growth through optimization experimentation on existing paid media channels as well as identifying new opportunities. The ideal candidate is a Paid Marketing Subject Matter Expert creative analytical resultsdriven and selfmotivated with a passion for producing high quality work and optimizing paid campaigns.

YOUR RESPONSIBILITIES

• Develop execute and manage the paid marketing program for Ratehub and its multiple business units (Mortgages Insurance Credit Cards & Banking) to drive brand lead and revenue growth
• Set up execute and manage paid marketing campaigns across a variety of channels (Google Ads Meta Tiktok etc) to align with strategy budget and performance targets. Campaigns may include:
  • Prospecting
  • Retargeting
  • Remarketing
  • Lookalike
• Develop and implement reporting dashboards and analytics to measure and drive campaign performance and ROI across all digital channels including but not limited to: customer lifetime value marketing performance promotions and campaign tracking ad performance social media engagement (when applicable to paid campaigns)
• Perform research analyses and testing with a variety of tools to gain insights to help shape and optimize marketing strategy
• Monitor competitors within target markets to develop benchmarks ideas identify emerging trends and drive qualified audiences.

• Constantly test and optimize landing pages (products featured copy components used CTAs) and ad copy
• Monitor and troubleshoot any declines in campaign performance digging into reasons for changes in performance and improvements that can be made
• Continuously look for ways to improve campaigns and drive growth and share learnings best practices and guidance across the marketing team
• Work closely with Engineering Product and Analytics to ensure integrations and events required for campaign tracking and including Google Analytics (GA4 and Google Tag Manager are correctly implemented and maintained and to test any new paid opportunities

YOUR QUALIFICATIONS:

• 5 years experience executing and optimizing paid marketing campaigns
• Demonstrated proficiency with Google Ads Google Tag Manager and Google Analytics
• Experience with Meta (Facebook/Instagram) Ads TikTok Ads WordPress CMS
• Experience with A/B testing experimentation methodology writing ad copy and developing creative assets.
• Ability to make datadriven decisions from interpreting and analyzing data. Experience using tools like Google sheets/excel and user/campaign analytics dashboards/reporting to analyze performance trends
• Comfortable building decks in Google Slides/Powerpoint and presenting to all levels of the organization when necessary
• Postsecondary education in a related discipline: We value intelligence over relevance
• A resourceful and selfmotivated individual eager to join a fastgrowing organization
• An interest in personal finance is a huge bonus
• A strong team player with a caring and attentive attitude
• Ability to communicate effectively in a fast paced environment

CULTURE FIT:

• Members first we prioritise the interests and needs of our members above all else.We solve member pain points and focus on member satisfaction. We start with members and end with the P&L.
• Growth mindset we set ambitious goals and challenge the status quo. We take responsible risks and are accountable for our actions.
• Better together we are One team with One common goal. We make our footprint bigger than our foot leave our egos at the door support each other to achieve great results as One company.
• Run after problems we tackle problems head on and focus on finding solutions. Obstacles are seen as opportunities for growth and innovation. We have the hard conversations and choose the harder right over the easier wrong. And we do it with a smile.
• Measure Learn Iterate Innovate we focus on getting things done. We measure what matters iterate learn iterate many times in a datadriven way which is how we will innovate.

JOB PERKS:

• Competitive salary: We know its expensive to live/work in Canada
• Remotefirst organization: we love opportunities to get together as a team but for the most part we offer our employees the flexibility to work anywhere in Canada
• Flexible hours: Enjoy a couple more hours of sleep in the morning if you want
• Benefits: Health is wealth! A benefits package with no employee contribution required
• Perks: RRSP matching program individual training allowance fun team socials (remote AND inperson) and more!

Ratehub welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.