Digital Marketing Manager - ELITE Dental Alliance

Summary/Objective

Reporting to the Chief Operations Officer the Digital Marketing Manager oversees all aspects of digital marketing content creation and the Elite Dental Alliance website with the goal of building brand awareness increasing current member engagement and growing new members.

Essential Functions

1. Develop write and edit compelling content for digital channels including the website social media emails and blogs

1. Design and implement digital marketing strategies and campaigns that drive brand awareness engagement and lead generation

1. Oversee and manage relationships with the marketing agency; ensure timely delivery and quality of outsourced marketing services

1. Maintain update and optimize the company website for user experience SEO and content freshness

1. Act as the primary point of contact for the Cain Watters and Associates marketing team; coordinate joint initiatives and marketing efforts

1. Track analyze and report on digital marketing performance metrics recommending optimizations where needed

1. Ensure that all digital content aligns with ELITE Dental Alliances brand voice standards and guidelines

Responsibilities & Duties

1. Write edit and publish engaging content for the website emails social media and blogs

1. Develop marketing copy for campaigns newsletters and digital ads

1. Update website content and images to ensure current information

1. Perform basic website maintenance and coordinate with developers for enhancements

1. Monitor website analytics and optimize SEO

1. Communicate with the marketing agency on ongoing campaigns and deliverables

1. Review and approve agency-created content and reports

1. Track agency performance and ensure deadlines are met

1. Act as the main point of contact for collaborative marketing initiatives

1. Plan and execute digital marketing campaigns across various platforms

1. Monitor campaigns make real-time adjustments and report on results

1. Engage with the online community by responding to comments and messages

1. Analyze performance metrics and prepare reports with insights for improvements

1. Ensure digital materials align with brand guidelines and tone

1. Stay updated on industry trends and explore new tools to expand brand reach

This job description is not designed to cover or contain a comprehensive listing of essential functions or responsibilities that are required of the employee for this job. Essential functions and responsibilities and activities may change at any time with or without notice.

Education & Experience

• Bachelors degree in Marketing Communications Journalism or a related field

• Minimum of 5 years of experience in digital marketing with demonstrated content and copywriting skills

• Strong portfolio of written content across multiple digital channels; must submit a writing sample(s)

• Experience working with or managing digital marketing agencies and vendor partners

• Proven experience managing and updating websites (experience with CMS platforms required)

• Excellent project management organizational and interpersonal skills

• Ability to analyze marketing data and develop actionable insights

• Familiarity with dental industry marketing is a plus

Travel

This position may require travel to attend events gather content or support in-person campaigns.

Work Environment

This job operates in a clerical office setting. This role routinely uses standard office equipment such as computers phones photocopiers filing cabinets and fax machines.

Physical Demands

This is a largely sedentary role; however some filing may be required. This would require the ability to lift files open filing cabinets and bend or stand as necessary.

Position Type & Expected Hours of Work

This is a full-time exempt position with a hybrid work schedule subject to management approval. Standard days and hours of work are Monday through Friday 8:30 a.m. to 5 p.m. with some flexibility in hours allowed based on managements discretion.

Benefits

Competitive base salary

Employer Paid Medical Short-Term Disability Accident Life and AD&D Insurance

Dental & Vision Insurance

Unlimited PTO

Firm-Paid Holidays Including an Extended Winter Break

Safe Harbor 401k Plan

Generous Employer HSA Contributions

Employer Paid Professional Dues Licenses/Renewals

Continuing Education Resources

Family Planning Assistance Program and Paid Parental Leave

CWA has consistently been recognized from rating services and publications such as:

INSIDE Public Accounting - Top 100 Firms ()

Top Workplaces - Financial Services (2024)

Top Workplaces - Culture Excellence (2024)

Accounting Today - Top Firm by AUM (2024)

USA Today - Top Workplaces ()

Accounting Today - Top 100 Firms ()

Forbes Americas Best Tax & Accounting Firms ()

INSIDE Public Accounting - Top 100 Fastest Growing Firms (2022)

Dallas Morning News - Top Workplace ()

Accounting Today - Beyond Top 100: Firms to Watch (2020)

Accounting Today - Regional Leaders Top Firms ()

INSIDE Public Accounting - Beyond the Top 100 ()

INSIDE Public Accounting - Top 200 Firms (0)

Cain Watters & Associates is committed to upholding the principles of the Equal Pay and Opportunity Act (EPOA). If you have any concerns regarding compliance with this policy we encourage you to report them immediately by contacting HR at . Your concerns will be handled with the utmost confidentiality and care.