Senior Growth Product Manager
Senior Growth Product Manager
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Job Description
KatKins Opportunity
Most cat food contains just 4 meat filled with powdered derivatives grains and fillerscheap for companies but hard for cats to digest.
At KatKin we do things differently. Our 100 Freshcooked premium meat recipes are crafted by inhouse vets and nutritionists to give cats the best most natural nutritiondelivered straight to their door.
KatKin is building a global challenger brand in cat health and wellbeing going after a $50B global market. Beyond the core product of Fresh food for cats KatKins vision is to build a set of products and services for Cat Parents to manage their cats health. Everything from litter and treats to digital health management for your cat.
Today KatKins core DTC business is in the UK with retail presence across the UK and Europe. We will expand DTC to the European market later this year.
What we do at KatKin
As Senior Growth Product Manager you will be owning the digital journeys that convert site visitors into customers across all acquisition channels. You will be solving the unique challenges we face such as educating about a new concept communicating value for money and personalising the journey to suit different needs. Your work will directly contribute to the number 1 strategic focus of the company growing the customer base.
You will work closely with Product Design and Engineering as a product trio in a fast moving Scrum environment. You will also build strong relationships with Growth Creative Cat Experts and other functions within the business to ensure high alignment and swift delivery. You will gain a deep understanding of customer pain points identify the most impactful opportunities design and implement the most effective solutions. You will own the strategy and roadmap for your area ensuring we effectively educate customers on the benefits of fresh pet food while crafting a worldclass digital experience to effortlessly explore and buy our products.
Key ownership areas
Lead a crossfunctional group.You will optimise conversion rates across acquisition channels using datadriven insights and rapid experimentation.
Identify the biggest opportunities.You will focus on accelerating productled growth leveraging research and analytics to focus efforts where they matter most.
Prioritise effectively.You will balance quick wins with longterm growth while diversifying and strengthening acquisition channels.
Collaborate with Product Design and Engineering.You will build strong relationships and processes in order to launch and iterate fast on growth initiatives in an agile environment.
Develop a deep understanding of customers.You will use qualitative and quantitative insights to uncover friction points and opportunities.
Own key growth metrics. You will set north star metrics track performance analyse experiments and optimise based on data.
Who we are looking for:
Experience in productled growth with a strong focus on acquisition CROyou know how to run structured experiments that drive measurable impact.
Datadriven decisionmakercomfortable using tools like Posthog and Looker knowledge in SQL is a plus (or willing to learn).
Customerobsessedskilled in conducting user research to deeply understand motivations barriers and opportunities.
Strong A/B testing expertiseunderstands how to design execute and interpret experiments to maximise learnings.
Thrives in fastpaced environmentsproactive in solving challenges where processes may still be evolving.
Collaborative leaderable to align and inspire crossfunctional teams creating an environment where experimentation and learning drive success. Experienced in working with Product Design and Engineering as a Product Trio is a plus.
Creative and strategic thinkercomfortable pushing boundaries and challenging assumptions to unlock new opportunities.
Experience in DTC or ecommerce business operating internationally is a plus.
What We Offer
Competitive salary
An exciting opportunity to have full autonomy in an area that can deliver visible impact to the business.
25 days of holiday every year plus your birthday off and an additional day for every year at KatKin
4 week WFA (work from anywhere) policy
Hybrid working up to 2 days WFH (work from home) every week
12weeks paternity / maternity leave
Discount on KatKin fresh food and pantry products for your cat and 500 for new cat parents
Comprehensive AXA health insurance including optical and dental
800 yearly personal development budget
Macbook Pro
Company pension
Regular company socials and lunch provided on Mondays
All the fresh fruit soft drinks tea and coffee you can eat and drink; great banter and a cat (and dog) friendly office
No egos and a small closeknit team
About us
We want to make our recruitment processes accessible to everyone so if there is any way that we can support you to be the best you can be please contact terrie@katkin
Required Experience:
Senior IC
Employment Type
Full-Time
