Media and Programmatic Account Manager
Media and Programmatic Account Manager
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Job Description
Were IDHL.
With over 20 years experience under our belt wed say we know a thing or two about all things digital.
Our portfolio of services span performance marketing website development eCommerce and data intelligence. But were more than just a digital agency; were our clients key partner in growth.
Joining our performance division youll be part of a team of SEO experts and paid media trailblazers. Working across outreach technical SEO digital PR social media and more theres not a part of performance marketing we dont deliver.
Our superpower is helping ambitious brands accelerate their growth in the digital economy and we work with some pretty cool clients like Cruise.uk tombola and Hammonds.
But whats in it for you
Aside from working with some of the best in the business (there are nearly 400 of us across IDHL) we offer a variety of benefits all aimed at making your life that little bit sweeter:
- Performancebased bonus schemes
- 26 days holiday plus bank holidays and a birthday liein
- Two additional days for wellbeing and a volunteering day
- Additional annual leave purchase scheme or trade leave you dont use for extra salary
- Hybrid working (a mix of office and homebased for many of our roles)
- Flexible working scheme
- Financial support from Salary Finance and Bippit
- Company pension scheme and health care cash plan
- Private health care dependent on length of service
- Clear training and progression programme
- Free mortgage advice from experts
- Regular company events and awards
- Employee perks portal
- Plus many more visit our careers page for more details
Invested in your growth.
Personal and professional development are core to life at IDHL. Harnessing potential well endeavour to support your career aspirations with our training programmes and personalised development plans.
Inclusivity matters to us.
We want our workplace to reflect the diversity of the world we live in. At IDHL we foster an inclusive environment where every team member feels heard supported and valued. We aim to attract develop and retain the very best people irrespective of background beliefs or personal characteristics.
About You
About The Role
- Manage plan execute and optimise Programmatic campaigns ensuring delivery against KPIs
- Develop and implement strategies to meet client objectives and KPIs ensuring optimal campaign performance
- Collaborate with internal teams such as media planners creative and analytics teams to ensure campaign alignment and performance
- Create analyse and report on programmatic campaign performance providing insights and recommendations for optimisation
- Continuously monitor campaign performance making datadriven decisions to improve efficiency and ROI
- Conduct A/B testing on creative and targeting strategies to drive performance improvements
- Stay uptodate with industry trends and emerging programmatic technologies bringing new opportunities to the team
- Manage budgets effectively ensuring optimal use of client spend across channels
- Ensure compliance with industry standards and data privacy regulations including GDPR
- Experience with audience segmentation targeting and bid management
- Work closely with programmatic partners to develop strategies optimisation roadmaps creative attribution models etc
- Work in tandem with other IDHL departments such as Studio Strategy Performance and Intelligence
Core Knowledge and Skills
- Familiarity with programmatic TV audio or other emerging media types
- Expertise in using DSPs such as DV360 The Trade Desk or similar platform
- Strong analytical skills with the ability to interpret complex data sets and extract actionable insights
- Solid understanding of media planning fundamentals including audience targeting and crosschannel strategy
- Familiarity with digital advertising metrics such as CTR CPA CPM and ROAS
- Strong communication skills for internal and external stakeholder management
- Proficient in Excel and other reporting tools for campaign data analysis
- Consistently deliver against client KPIs including but not limited to CPM CPA and ROAS
- Maintain a campaign accuracy rate of 100 eliminating errors in budget allocation and pacing
- A proactive problemsolving attitude and the ability to work independently and as part of a team
- Experience with thirdparty data integration and DMPs
- Familiarity with Google Analytics Adobe Analytics or other web analytics platforms
- Experience working with creative teams to develop assets that perform well in programmatic environments
- Understanding of data privacy laws (e.g. GDPR) and their impact on digital advertising
- Likely 3 years of relevant programmatic experience including client management within a digital agency
- Proven track record of managing and optimising programmatic campaigns
- Experience in working with and managing junior team members
- Knowledge of or experience in other media channels (e.g. social search) is desirable but not essential
- Work closely with the media strategy and creative teams and contribute to client meetings where programmatic insights are
- Regular opportunities to learn and grow in other areas of digital media
- This is a hybrid role split between home and office working ensuring you work from your contracted office on the relevant allocated day (Manchester Wednesday Leeds Thursday)
- At this time we are unable to provide visa sponsorship. Candidates must be authorised to work in the United Kingdom without the need for employer sponsorship.
Required Experience:
Manager
Employment Type
Full-Time
