Brand Manager
Brand Manager
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Job Description
Our culture lifts you upthere is no ego in the way. Our common purpose We all want to win for our customers. We aim to always be evolving dynamic and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.
Time Type:
RegularJob Description :
About Our Company
Breezeline is a dynamic innovative company providing the very best Internet TV and Voice service to the US markets we serve. We are Above And Beyonders who consistently strive to surprise and delight our customers by doing the unexpected. We continually look for new and better ways to enrich our customers lives through connected and memorable experiences.
As the eighthlargest cable operator in the United States Breezeline reaches more than 1.7 million homes and businesses in 13 states with Internet TV Voice and fiber services. Headquartered in Quincy MA Breezeline is a subsidiary of Cogeco Communications Inc. (TSX:CCA).
Why Work At Breezeline
As one of the countrys fastgrowing Internet service providers Breezeline offers our colleagues a vibrant workplace culture and excellent career opportunities. As a proudly diverse and inclusive organization we believe that every persons unique individuality should be welcomed and celebrated and their abilities and potential should be honored and recognized. It is a key part of our culture to actively promote opportunities internally to ensure that you are never static in your career with us.
Internal Values How we act
Were proud that Breezeline is unlike any other employer in the industry. We work hard but we never lose sight of the big picture. We understand that our colleagues are looking for more than just a great job they want an extraordinary life and at Breezeline we want to make that a reality.
And here is how we do it.
Fun: We laugh a lot. It makes every day brighter and if you dont love what you do youre not doing it right.
Job flexibility: We think everything you do matters at work and home.
Discounted services: We offer our customers some fantastic services and we think you deserve to enjoy them in your home too.
Total Rewards: Lets be honest everyone wants to make a good salary. We offer attractive total rewards and a great culture to go along with it. Weve got you and your family covered with one of the best packages in the business.
Career evolution: At Breezeline you get more than just a job. You get all the tools you need to learn grow and achieve your career goals!
Cuttingedge technology: Do you have a passion for technology Great we do too. At Breezeline you will get the opportunity to manage influence play create fix and reshape the industry.
SUMMARY OF JOB RESPONSIBILITIES:
Reporting to the Chapter Lead this strategic role will be responsible for brand strategy customer communications and social media strategy for Breezeline. Their work will be split into two: 1 they will be responsible for developing brand strategy implementing advertising campaigns and customer base communications and 2 they will be responsible for social media strategy and some implementation around calendar planning creating and publishing content.
The candidate will collaborate crossfunctionally in an Agile environment developing communications and analyzing campaign performance. Responsibilities include all aspects from briefing to delivery including writing and reviewing formats and content all while ensuring deadlines and brand guidelines are met.
MAIN RESPONSIBILITIES
Develop and implement a brand strategy that drives differentiation and aligns with overall business goals and brand positioning.
Identify and prioritize target audience needs by segments and markets focusing on key value drivers and competitive differentiators.
Manage the delivery of brand campaigns ensuring consistency across all touchpoints.
Develop communication strategies with multiple touchpoints to promote different programs or products to customers.
Build our customer base to be able to develop endtoend customer communications that are engaging personalized and aligned with marketing and product strategies while maintaining consistency with the brand across all channels.
Develop and update the social media strategy to ensure its vision and evolution on social networks while being aligned with corporate objectives and vision.
Be and remain on the lookout for new trends in social media and its management tools; deploy these new practices when relevant.
Plan manage and maximize budget to optimize the impact of the strategies implemented and the companys business issues.
Ensure project scope and timelines are met resolving issues and escalating when necessary.
Act as the voice of the customer influencing the customer journey and ensuring alignment with brand objectives.
Collaborate with crossfunctional teams including marketing product web and customer experience to ensure timely of promotional campaigns
Work closely with media partners and performance teams to optimize brand campaigns.
Collaborate with internal designers videographers and external agencies to create impactful fullfunnel brand assets and collateral.
Contribute to the development of sprint plans OKRs and performance goals related to the brand strategy.
ESSENTIAL REQUIREMENTS
ACADEMIC TRAINING
Bachelors degree in communication/marketing/public relations or other related field.
WORK EXPERIENCE
7 years of relevant experience
Proven expertise in marketing and brand and/or social media strategy with a focus on delivering results.
Sustained presence in social media.
Experience in telecommunications is an asset.
SPECIAL SKILLS
Strong communication skills both written and verbal with proficiency in presentation delivery.
Strong ability to influence stakeholders and drive collaboration across diverse teams.
Excellent multitasking and project management skills capable of handling multiple initiatives simultaneously.
Passion for the customer experience understanding the importance of branding and different touchpoint sequences.
Proficient in Microsoft Office GSuite Workday Smartsheets and other business tools.
Knowledge of Facebook Business Manager/Creator/Collabs/Business Suite Twitter LinkedIn Instagram YouTube.
Knowledge of Sprout Social Sprinkler Reddit & Tik Tok is an asset;
Attitudes sought: Curiosity positivism professionalism customer service approach datadriven creativity strong interpersonal skills meticulousness rigor and resourcefulness.
Experience working in an agile environment is a plus.
Ability to work remotely within Breezelines footprint.
BENEFITS:
Competitive salary
Medical coverage (including prescription and vision plans)
Dental coverage
Life Insurance 1x salary at no cost to employee)
Long and shortterm disability insurance (no cost to employee)
Voluntary employee spousal and child life insurance
Company recognized Holidays with additional Floating Holidays
Paid Time Off (PTO) programs
Comprehensive Flex Work Policy
401(k) plan eligibility (company match 50 up to 5 of eligible contributions)
Participation in the Employee Bonus Plan
Participation in the Cogeco Stock Purchase Plan
Complimentary and discounted broadband services (for those in our service area)
Tuition Reimbursement
Headspace Membership
Opportunities for LinkedIn Learning subscriptions for select colleagues
This remote position is open to individuals residing within the organizations footprint which includes the following locations:
U.S. States: Connecticut Delaware Florida Maine Maryland Massachusetts New Hampshire Ohio Pennsylvania South Carolina Virginia and West Virginia.
#LIREMOTE
Location :
Quincy MACompany :
Breezeline
At Cogeco we know that different backgrounds perspectives and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine innovate and grow as a company. So we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.
By creating a culture where all our colleagues can bring their best selves to work were doing our part to build a more equitable workplace and world. From professional development to personal safety Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and wellbeing of our colleagues one of our highest priorities for we know engaged and appreciated employees equate to a better overall experience for our customers.
If you need any accommodations to apply or as part of the recruitment process please contact us confidentially at
Required Experience:
Manager
Employment Type
Full-Time
