Empire State Realty Trust Inc. (NYSE: ESRT) is a NYCfocused REIT that owns and operates a portfolio of wellleased top of tier modernized amenitized and welllocated office retail and multifamily assets. ESRTs flagship Empire State Building the Worlds Most Famous Building features its iconic Observatory that was declared the #1 Attraction in the World and the #1 Attraction in the U.S. for the third consecutive year in Tripadvisors 2024 Travelers Choice Awards: Best of the Best Things to Do. The Company is the recognized leader in energy efficiency and indoor environmental quality. As of December 31 2024 ESRTs portfolio is comprised of approximately 7.8 million rentable square feet of office space 0.8 million rentable square feet of retail space and 732 residential units.More information about Empire State Realty Trust can be found at esrtreit and by following ESRT on Facebook Instagram TikTok X and LinkedIn.
POSITION SUMMARY
Empire State Realty Trust (ESRT) is seeking a parttime Social Media Content Creator to assist in the strategic vision and of the cuttingedge social media program and digital marketing initiatives for the Empire State Building and Empire State Realty Trust. The ideal candidate is an innovative and creative thinker who is constantly intheknow when it comes to social video trends on platforms like TikTok and Instagram and able to quickly conceptualize and edit content.
This role will support the Marketing Team at ESRT a globally recognized innovator and leader in sustainable real estate. ESRT is the proud owner of the iconic Empire State Building whose newly renovated Observatory Experience welcomes celebrities dignitaries and more than four million tourists per year.
RESPONSIBILITIES
Must be based in NYC and able to work parttime in person
Develop snackable visual content shortform social videos memes GIFs and dynamic media assets to grow social media audiences with a focus on TikTok and Instagram
Strategically and quickly create and edit video and photo content to tell compelling and engaging stories for the Empire State Building and Empire State Realty Trust audiences
Be uptodate on trending video content especially on Reels and TikTok and be able to quickly develop content to match that suits the Empire State Building/ESRT brand
Be the face of Empire State Building on TikTok to promote and highlight trending/relevant topics for brand awareness and sales conversion
Identify thumbstopping brand and audience building opportunities for content
Pitch weekly video and content ideas to Social Media Manager
Contribute creatively and deliver projects on a deadline
Proficient in Adobe CC (Photoshop Premiere Illustrator) FinalCut Pro and other video/photo editing platforms
Have a deep understanding of social media and audience engagement
Additional responsibilities as directed
REQUIRED SKILLS / ABILITIES
Experience of content creation (video editing photography etc.
Portfolio or website of relevant work examples
Detailoriented and resultsdriven with the ability to work in a fastpaced environment.
Familiarity with key social platforms such as Facebook Twitter Instagram Pinterest YouTube Snapchat and TikTok is required; knowledge of WeChat and Weibo is a plus.
Ability to handle multiple tasks simultaneously
Strong written and verbal communication skills
Ability to interact with all levels of personnel
EDUCATION & EXPERIENCE
A Sophomore enrolled in a fouryear or fiveyear undergraduate program in the graduating class of 2027 is preferred.
PHYSICAL REQUIREMENTS
Prolonged periods of sitting at a desk and working on a computer
Must be able to lift up to 15 pounds at times
WHAT YOU CAN EXPECT
At ESRT like our tenants our employees come from everywhere. We foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work Certified employer we are committed to maintaining our positive work culture where employees are engaged and can grow and develop. In addition ESRT employees embody our Company Culture & Success Factors
Adaptable you are a selfstarter whos able to quickly digest and execute new processes to work both collaboratively and independently
Dynamic you are solutionsoriented aim to improve processes and implement efficiency and offer insightful feedback to improve ESRT
Dependable you take a strong sense of ownership and accountability over your work
Passionate you keep up with industry trends and are excited about the potential to propel the industry forward with a rollupyoursleeves attitude
Curious you consistently look for new ways to work smarter not just harder
Ethical you treat others with respect act with integrity in how you perform your work and embrace our collaborative culture
Positive you possess a serviceoriented attitude with excellent follow through
WELLBEING
Networking opportunities to get to know fellow interns and key leaders throughout ESRT
An individual project to be presented to executive leadership
Company sponsored lunches with leadership and outings
Tour of the Empire State Building Observatory
Summer Friday Early Release
$22.50 $22.50 an hour
Salary is based on several factors including but not limited to education work experience job location size of property where applicable and/or certifications. In addition to your base salary ESRT provides discretionary annual bonuses.
ESRT is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity innovation and the success of our business. We do not discriminate based on race religion color creed national origin sex sexual orientation gender identity or expression reproductive choices age marital status veteran status disability status pregnancy parental status caregiver status genetic information political affiliation or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment including hiring promotion demotion compensation training working conditions transfer job assignments benefits layoff and termination. Reasonable accommodations that do not create an undue hardship for the Company are available for applicants and employees with disabilities or sincerely held religious beliefs.
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