Inbound Marketing Specialist
Inbound Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Key Responsibilities/Essential Functions
Inbound Marketing and SEO:
- Develop and execute comprehensive inbound marketing strategies to attract engage and convert visitors into customers.
- Optimize website content for search engines to improve organic search rankings and visibility.
- Utilize tools such as Google Analytics Search Console MOZ and SpyFu to monitor and analyze search performance.
Social Media Management:
- Support Social and PR teams to develop and execute social media strategies to grow our audience increase engagement and drive traffic to our website.
- Manage daily digital content operations and adapt to shifting priorities as needed.
- Implement brand voice standards across all content and platforms.
Campaign Management and Analytics
- Support Marketing Ops teams to plan execute and measure digital marketing campaigns across various channels to achieve specific marketing objectives.
- Analyze campaign performance using website analytics tools and make datadriven decisions to continuously refine strategies.
- Conduct experiments and conversion tests to enhance marketing effectiveness.
Web Management and UX Design
- Manage the organizations web presence including periodic redesigns and ensuring timely updates.
- Optimize conversion points and user funnels.
- Coordinate with IT and web support vendors for website maintenance and improvements.
Supervisory Responsibilities:
Level of Supervision: No may manage vendors and contractors
Travel Required:
Limited
QUALIFICATIONS
Required Education and Experience
- Degree in Marketing Communications or a related field.
- 3 years of experience in digital marketing with a focus on inbound marketing content marketing and social media management.
- Strong understanding of SEO SEM and search analytics.
- Proficiency in website analytics tools (e.g. Google Analytics).
- Experience with CRM tools such as Dynamics365 Hubspot and Salesforce.
- Strong analytical and problemsolving abilities.
- Familiarity with frontend development (HTML CSS and JavaScript).
Other Requirements
- Strong understanding of SEO SEM and search analytics.
- Proficient with frontend development code basesprimarily HTML CSS and JavaScript
- Familiarity with related tools such as:
- Google Analytics & Search Console
- Hootsuite Sprout Social MOZ
- SpyFu
- Emma Constant Contact
- Dynamics365 Hubspot or Salesforce.
- Wordpress Drupal Shopify
- Effective project management and communication skills.
- Strong analytical and problemsolving abilities.
- Ability to work independently and collaborate effectively in a team environment.
Physical Requirements
- Sitting for long periods of time 46hrs) behind a desk.
- Walking climbing (stairs) to access other departments.
- Feeling Wrist Movements Seeing reading to operate computer terminal office equipment and handle various documents.
Eligibility Qualifications
- Must be authorized to work in the United States.
Expected Hours of Work: 40 per week MF (some evening/weekend hours)
Required Experience:
Unclear Seniority
Employment Type
Full-Time
