Location:Chennai
Experience: 810 years
Education: MBA
Key Result Areas
Tapping Business potential for the Region
- Footfall generation Prepares a quarter wise footfall generation activity plan for the stores. Ensures that every store gets appropriate support
- Create Store business plan in consultation with ARM and team. Coordinate with HO to ensure appropriate support for .
- Competition Analysis Analyses the competition information to build up a picture of competition strategy. Identifies emerging opportunities / threats due to competition action. Recommends action to benefit from the emerging trend. Networks with competition staff in the region to better understand the competition environment and validation of numbers / trends.
- Business development Visits & gives final opinion on B/C sites filters leads from ARMfor further development anchors the relationship with RBD local representative.
Franchisee Management
- Manages the relationship with the franchisee from a business point of view.
- Manage conflicts.
SOP Compliance
- Monitors the ARM and the audit reports. Picks up reoccurring trends at the stores
Merchandize Management
- Monitors the ARM reports and the audit reports. Picks up reoccurring trends at the stores
Visual Merchandising
- Monitors the effectiveness of VM arrangement at outlets and recommends changes
Store Operations
- Analyze quality of store opening study delay patterns if any.
- Monitor operations & Ensure compliance adherence with respect to Cash management Stock Management Cost management housekeeping staff attendance. Suggest changes to the process as and when required to ensure 100 compliance.
- New Store opening Design the store launch plan and monitor the launch / opening process. Monitor new store performance with required handholding for first 3 months.
Understanding Consumer needs
- Information Collection Monitor CRM registration rates analyze patterns to ensure high registration rates consumer behavior to information sharing.
- Information Analysis Suggest ways for better customer service. Give customer insight to the stores for business improvement at store level. Ensure understanding of consumer trend to the ARM and store teams.
- Develop rapport with top customers (approx. 5 of every store.
Team Management
- Recruitment Hire ARM & SM under ROMs guidance
- ARM quarterly appraisal/ performance review
- Identify structural issues to motivation
- Sales Targets Sets weekly targets for the ARMs based on the market trend expectation of monthly business from his region and ARM views
- Spend Budget Sets the monthly spends budgets for ARMS. Reviews budget vs actual trend and recommends changes.
- Training To decide on training priorities. Prepare modules for training make a training calendar for implementation
Required Experience:
Manager