Head of Audience and Marketing Data
Head of Audience and Marketing Data
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Job Description
Job no: 504650
Work type: Ongoing Full Time
Location: Various
Categories: Leadership Marketing/Communications Digital/Product Specialists
- Location Ultimo or Southbank
- Executive level salary commensurate with experience
- Fulltime permanent role
The Role
This newly created role will be responsible for leading the Audience and Marketing Data team with a key focus to drive strategic business decision making by automating optimising innovating and aligning audience data across the ABC.
The Job
- Lead manage and mentor the Audience and Marketing Data team to achieve a shared understanding and commitment of team objectives.
- Lead the development of the ABC wide Audience and Marketing Data Strategy to support rapid insights development automated marketing marketing measurement and media buying activities.
- Lead the ABCs selfservice data visualisation capability for Audience and Marketing Data to ensure simple Audience data needs are in the hands of business decision makers.
- Work with our modern cloudbased data platforms AWS and SnowFlake and Agile ETL processes to support the data visualisation platforms
- Collaborate with key stakeholders within the Product and Technology Division to ensure that Audience requirements are fed into the strategic and tactical planning processes for data and technology decisions.
- Provide highlevel technical leadership and advise on highly complex/specialist projects to ensure achievement of divisional milestones and objectives.
Position Description:HEAD OF AUDIENCE AND MARKETING DATA.pdf
About You
You have significant experience in the leadership and development of teams with highly developed relationship management and communication skills and experience in negotiating influencing and liaising with a diverse group of internal and external stakeholders to achieve strategic outcomes.
You will be able to demonstrate an indepth knowledge of data warehousing architecture and enterprise data platforms both onpremises and multicloud services such as AWS S3 and Snowflake Advanced Python R MS SQL Servers and Google Analytics and BigQuery.
Youll also have high proficiency in data solutioning and products available in the market and experience working with big data solutions such as Amazon Web Services Redshift Spectrum Athena Google Analytical Suites Hadoop Hive and MapReduce.
You possess highly developed planning organisational and project management skills.
About ABC Audiences
ABC Audiences is made up of a passionate group of marketing brand creative audience experience UX and audience insights specialists who have audiences at the heart of all they do. Theyre responsible for leading the ABCs brand and audience strategies acquiring and engaging audiences both within our broadcast and digital ecosystems and working collaboratively with partner divisions to lead an integrated approach to audience insights branding acquisition and retention strategies and communication.
Why Join Us
At ABC we pride ourselves on fostering an inclusive and diverse workplace where innovation creativity and collaboration thrive. Join us and play a crucial role in shaping the future of audience insights and analytics while being part of a dynamic and forwardthinking team.
What we can offer you:
- 15.4 ABC Nominated Super.
- Paid parental carers and supporting partner leave.
- Salary packaging.
- ABC Mentoring
More info:
In line with our focus on diversity and inclusion applications are strongly encouraged from Indigenous Australians people from a range of cultural and linguistic backgrounds people with disability and LGBTQA individuals. The ABC also aims to achieve a genderbalanced workforce.
To request recruitment and selection information in alternate formats request adjustments or if you have accessibility requirements please contact
If you want to know more please contact Jen McNamara Business Operations Lead Audiences via
We are unable to accept email applications please ensure that you submit your application via the online portal.
For more information on working at the ABC visit abc/careers
We respectfully request that Recruitment Agencies do not submit applications for this position.
Applications Close: 11:55pm Tuesday 8 April
Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Standard Time
Required Experience:
Director
Employment Type
Full-Time
