VP of Product Marketing
VP of Product Marketing
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$ 275000 - 340000
1 Vacancy
Job Description
CoreWeave is the AI Hyperscaler delivering a cloud platform of cutting edge services powering the next wave of AI. Our technology provides enterprises and leading AI labs with the most performant efficient and resilient solutions for accelerated computing. Since 2017 CoreWeave has operated a growing footprint of data centers covering every region of the US and across Europe. CoreWeave was ranked as one of the TIME100 most influential companies of 2024.
As the leader in the industry we thrive in an environment where adaptability and resilience are key. Our culture offers careerdefining opportunities for those who excel amid change and challenge. If youre someone who thrives in a dynamic environment enjoys solving complex problems and is eager to make a significant impact CoreWeave is the place for you. Join us and be part of a team solving some of the most exciting challenges in the industry.
CoreWeave powers the creation and delivery of the intelligence that drives innovation.
Power the Future of Cloud with CoreWeave
This role is ideal for a strategic datadriven product marketing leader with deep technical expertise in cloud computing a passion for competitive storytelling and a proven track record in launching and scaling technology products in hypergrowth environments. You will lead CoreWeaves global product marketing strategy translating complex technical capabilities into business value enabling sales teams and influencing product roadmap decisions.
If you thrive at the intersection of technology storytelling and revenue growth this is your opportunity to shape the future of cloud computing.
Key Responsibilities
1. GoToMarket (GTM) Strategy &
- Define and execute CoreWeaves GTM strategy for AI/ML highperformance computing and cloud infrastructure products.
- Partner with Product Management Sales and Demand Generation to drive product launches accelerate adoption and optimize revenue impact.
- Develop segmentspecific GTM strategies ensuring differentiated messaging for enterprise AI startups and developer audiences.
- Drive pricing packaging and market segmentation strategies optimizing for growth adoption and competitive advantage.
- Establish product marketings role in pipeline acceleration ensuring alignment between marketing campaigns sales outreach and customer success efforts.
2. Market Positioning Messaging & Storytelling
- Craft a compelling narrative and positioning framework that clearly articulates CoreWeaves technical differentiation and customer value.
- Develop and refine product messaging ensuring consistency across web sales collateral demandgen campaigns and industry events.
- Lead analyst relations and competitive intelligence efforts ensuring CoreWeave is positioned effectively against traditional cloud providers.
- Act as a brand evangelist representing CoreWeave at industry conferences speaking engagements and executive briefings.
3. Competitive Intelligence & Market Analysis
- Own competitive intelligence continuously tracking emerging market trends customer needs and competitive landscape shifts.
- Develop battle cards competitive positioning briefs and win/loss analyses to arm sales teams with insights that drive deal success.
- Conduct customer and market research leveraging data to refine ICPs (Ideal Customer Profiles) and inform product roadmap decisions.
- Translate market insights into actionable recommendations for GTM optimization ensuring CoreWeave stays ahead of industry shifts.
4. Sales Enablement & Revenue Impact
- Build a bestinclass sales enablement program equipping sales and field teams with the knowledge tools and materials to sell effectively.
- Develop personabased content (whitepapers case studies sales decks battle cards) that enables highimpact selling.
- Collaborate with demand generation and ABM teams to create targeted content that drives pipeline growth and conversion rates.
- Establish realtime performance tracking for GTM initiatives ensuring clear attribution of product marketing efforts to revenue outcomes.
5. Thought Leadership & Industry Influence
- Drive thought leadership initiatives positioning CoreWeave as an innovator in cloud computing AI/ML and highperformance computing.
- Develop executivelevel content including keynote presentations blogs and video content to amplify CoreWeaves industry presence.
- Partner with analysts media and influencer networks to elevate CoreWeaves visibility and market authority.
6. CrossFunctional Leadership & Organizational Development
- Build and lead a highperformance Product Marketing team ensuring alignment with Sales Product and Growth Marketing.
- Foster a datadriven decisionmaking culture continuously optimizing messaging pricing and GTM strategies based on insights.
- Influence product development roadmaps ensuring alignment between customer needs and CoreWeaves innovation priorities.
- Own the budget and resource allocation for the Product Marketing function ensuring optimal deployment for maximum impact.
What Were Looking For
- 15 years of experience in Product Marketing GTM strategy or technical marketing with a strong background in cloud computing AI/ML or highperformance infrastructure.
- Proven track record in launching and scaling technology products with deep experience in positioning messaging and differentiation in competitive markets.
- Strong understanding of buyer personas customer journey mapping and sales enablement best practices.
- Expertise in competitive intelligence market analysis and analyst relations to influence market perception.
- Ability to translate complex technical concepts into compelling narratives that resonate with enterprise buyers.
- Exceptional crossfunctional leadership and stakeholder management skills working closely with sales product and executive teams.
- Datadriven mindset with experience in marketing analytics product adoption metrics and revenue impact measurement.
Strong communication storytelling and public speaking skillscomfortable representing CoreWeave at events webinars and industry forums.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $275000 $340000. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience.
What We Offer
The range weve posted represents the typical compensation range for this role. To determine actual compensation we review the market rate for each candidate which can include a variety of factors. These include qualifications experience interview performance and location.
In addition to a competitive salary we offer a variety of benefits to support your needs including:
- Medical dental and vision insurance 100 paid for by CoreWeave
- Companypaid Life Insurance
- Voluntary supplemental life insurance
- Short and longterm disability insurance
- Flexible Spending Account
- Health Savings Account
- Tuition Reimbursement
- Mental Wellness Benefits through Spring Health
- FamilyForming support provided by Carrot
- Paid Parental Leave
- Flexible fullservice childcare support with Kinside
- 401(k) with a generous employer match
- Flexible PTO
- Catered lunch each day in our office and data center locations
- A casual work environment
- A work culture focused on innovative disruption
Our Workplace
At CoreWeave we are committed to operating as a hybrid workplace offering employees flexibility in how they structure their time between inoffice and remote work. We recognize the significance of fostering connections collaboration and creativity within our office culture and its positive impact on our business. Our philosophy operating as a hybrid workplace underscores our dedication to enabling employees to tailor worklife balance to their individual preferences.
For those who do not live within 30 miles of one of our offices we are open to considering remote work for candidates whose skills and experience strongly align with the role. While we prioritize a hybrid work environment for most roles we understand the importance of flexibility and are open to remote work for specific positions and specialized skill sets. Onboarding is essential to your success. New employees not based out of an office will be invited to attend onboarding training at one of our hubs within their first month of employment. We continue to foster a collaborative environment by bringing teams together quarterly.
California Consumer Privacy Act California applicants only
CoreWeave is an equal opportunity employer committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race color religion sex disability age sexual orientation gender identity national origin veteran status or genetic information.
As part of this commitment and consistent with the Americans with Disabilities Act (ADA) CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process unless such accommodation would cause an undue hardship. If reasonable accommodation is needed please contact:
Required Experience:
Exec
Employment Type
Full Time
