VP Marketing, Ninja (m/f/d)
VP Marketing, Ninja (m/f/d)
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
About Us
SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.
About the Role
As VP Regional Marketing for DACH/Poland you will lead Ninjas marketing strategy and execution and play a key leadership role in shaping the brands growth across the region. Based in Frankfurt you will act as both a commercial driver and cultural ambassador ensuring Ninja resonates with diverse regional audiences while accelerating our global growth agenda.
This high-impact highly visible role requires a balance of strategic vision compelling storytelling regional expertise commercial acumen and team leadership to deepen brand connection and deliver measurable growth across the region.
Responsibilities
Regional Leadership & Strategic Planning
- Represent the voice of the DACH/Poland consumer to global leadership advocating for regional nuance in consumer behavior retail dynamics and media landscape
- Lead the adaptation and activation of the global marketing strategy aligned to global priorities and brand standards
- Influence global stakeholders on what is needed for the brand to win in-region driving agenda-setting conversations for the markets
Go-to-Market Excellence
- Own end-to-end GTM planning and execution including positioning launch strategy pricing and retail readiness
- Lead localization of global campaigns to ensure cultural relevance brand consistency and commercial impact
- Partner with Sales to drive category expansion retail activation and trade marketing strategies across key accounts
Brand Stewardship Consumer Insight & Performance
- Champion a consumer-first mindset and elevate regional insights to shape brand positioning product strategy and innovation roadmaps
- Monitor KPIs across the region optimize marketing investments and drive continuous improvement
- Ensure Ninjas portfolio is positioned for long-term growth and cultural relevance in the region
Team Leadership & Cross-Functional Collaboration
- Build and lead a high-performing regional marketing team responsible for executing the global marketing strategy within their markets
- Foster strong cross-functional partnerships across Product Marketing Media Social PR Creative Sales and Regional Distributors to drive results
Qualifications
- 12 years of marketing experience preferably in CPG with at least 5 years in a senior leadership role overseeing multiple markets across EMEA
- Deep understanding of regional consumer behavior cultural dynamics and the retail/media landscape
- Fluency in English and German is required (additional languages a plus)
- Proven success adapting and executing global marketing strategies in a regional context
- Strong leadership presence cross-functional influence and team development capability
- Willingness to travel across the region and to global HQ as needed
Our Culture
At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.
What We Offer
We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.
At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
Required Experience:
Exec
Employment Type
Full Time
