Performance marketer
Performance marketer
Posted on :
05-04-2025
Employer Active
1 Vacancy
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Job Description
Job Description:
The Performance Marketing Specialist will be responsible for planning implementing and optimizing high
performing advertising campaigns across various online channels including Google Ads and Meta Ads to
increase company sales and brand awareness
This role requires a combination of analytical creative and strategic thinking to develop scalable and efficient
campaign structures
1. Campaign Management:
Develop execute and manage PPC campaigns across Google Ads Meta Ads and other advertising platforms.
Perform daily account management check campaign performance and adjust bids to enhance campaign
efficiency.
2. Strategy Development:
Develop comprehensive paid media strategies to increase brand visibility drive quality traffic and acquire
leads.
Optimize performance across ad channels by testing and tuning ads keywords and bid strategies.
3. Analysis and Reporting:
Analyze campaign results and adjust strategies to deliver maximum return on investment.
Generate weekly and monthly reporting for all major metrics goals tracking revenue tracking and other paid
search initiatives.4. Budget Management:
Manage the allocated budget to maximize the ROI of each campaign.
Monitor budget distribution and adjust bids to gain better ROI.
5. Collaboration:
Work closely with other departments such as content design and product teams to develop ad creatives and
landing pages.
Collaborate with the SEO team to ensure alignment between organic and paid search efforts.
Educational Qualification: Bachelor s degree in Marketing Business or a related field.
Experience: Minimum of 2 years of experience in performance marketing specifically with Google Ads (PPC)
Shopping Ads and Meta Ads.
Proven experience in managing large scale complex and multivertical campaigns.
Skills:
Strong analytical skills and datadriven thinking.
Proficient in Google Analytics Google Ads and Facebook Ad Manager.
Exceptional skills in market research SEO and SEM.
Excellent communication and presentation skills.
Proficiency in MS Excel and PowerPoint.
Ability to work in a fastpaced deadlinedriven environment.
Google Ads Certification.
Meta Certification.
Experience in using bid management tools.
sem,meta ads,google ads,shopping ads,seo,facebook ad manager,market research,presentation skills,campaigns,bid management tools,analytical skills,data-driven thinking,ppc,ms excel,google analytics,communication skills,powerpoint
Employment Type
Full Time
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