Marketing Head - Consumer Personal Computer

Description

Job Overview

The head of Consumer PS (Personal System)/ PC Marketing part of the Greater India Marketing Leadership team will be responsible for driving the marketing agenda across digital and physical channels for the consumer PS business in the region. This role will partner with thecategory sales trade and channel marketing and worldwide teams to drive the markets business objectives.

Responsibilities

• Strategize develop and execute key longterm marketing strategies across digital traditional and physical channels that drive business growth for the consumer PS business
• Build and scale cohesive digital and physical marketing platforms that drive brand love and grow product relevance.
• Own and drive the ecommerce objectives through marketing interventions on marketplaces including Amazon Flipkart and quick commerce platforms
• Own and drive the experience across the entire consumer journey both in physical (owned and third party) and digital channels to build preference and drive choice for the brand
• Oversees daytoday activities and operations of one or more large teams of marketing professionals including managing staffing workflow and budgets.
• Guides the team to conduct indepth market research to understand consumer behaviour preferences and emerging trends.
• Oversees theplanning and optimisation of marketing campaigns including advertising promotions and content marketing.
• Develops monitors and tracks key performance indicators and return on investment on the countrys marketing campaigns.
• Oversees customer segmentation and audience strategy development by leveraging market insights and product or solution roadmaps.
• Maintains strategic partnerships or alliances with local businesses and organisations to expand market reach.
• Oversees operational success aligns strategies and integrates activities with major organisational functions setting policies and owning numerous measurable goals.
• Serves as a key advisor to executive management in influencing the strategic direction of the business while also developing organisational policies and authorising their implementation
• Performs talent management responsibilities including recruitment performance management coaching and career development.
• Build marketing alliances and partnerships aligned with the strategic business priorities

This senior role will report to the Chief Marketing Officer for India Sri Lanka and Bangladesh. We are looking for a motivated selfstarter who thrives in afastpaced highintensity rapidly evolving business and is keen to grow a differentiated brand and business.

Education & experience

• 1520 years of handson experience in brand strategy marketing and driving business outcomes through innovative marketing strategies
• Indepth understanding of the marketing digital and advertising ecosystems
• Strong ATL/BTL digital and largescale campaign management experience
• Experience in building and scaling owned digital platforms
• Ecommerce marketing experience across owned and thirdparty platforms is a must
• Strong datadriven marketing skills with experience in uncovering consumer/business insights from qualitative/quantitative data both internal and external and translating theminto marketing strategy and campaigns.
• Experience in partnering with internal media teams and external media partners to develop efficient media plans
• Strong experience in working in crossfunctional teams (local and worldwide) with theability to influence key stakeholders with datadriven insights
• Has experience in category creation/expansion in any industry
• Prior experience in leading a highperforming marketing team
• Documented history of consistent success and goal achievement
• Candidates with FMCG marketing and tech marketing experience will be preferred
• College degree in Marketing/Business; MBA strongly preferred

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