drjobs Director of Performance Marketing - Consumer B2C Multi Unit Location

Director of Performance Marketing - Consumer B2C Multi Unit Location

Employer Active

1 Vacancy
drjobs

Job Alert

You will be updated with latest job alerts via email
Valid email field required
Send jobs
Send me jobs like this
drjobs

Job Alert

You will be updated with latest job alerts via email

Valid email field required
Send jobs
Job Location drjobs

Austin - USA

Yearly Salary drjobs

$ 160000 - 160000

Vacancy

1 Vacancy

Job Description

This position is based in downtown Austin TX and we are looking for someone who is interested in a role that has an onsite component working closely with and reporting to the CEO.

We are partneredwith a fastgrowth laterstage Business to Consumer Services (B2C) startup to help them identifya Director or VP of Marketing reporting to the CEO to lead customer acquisition. The key success criteria for this role are finding someone who is ahandsonperformancemarketing leaderwho can dig deep into analytics optimize campaigns and manage tightly to ROI while jumping in and rolling up their sleeves to get work done. For example if in addition to leading marketing strategy and managing a team you wouldnt hesitate to perform field marketing to meet consumers where they are Setting up a table at the local gardening center or standing up at a local HOA meeting to give a small pitch this role could be the right fit.

Key Responsibilities:

  • Lead hyperlocal customer acquisition across all channels (Online / Offline and Field Marketing).
  • Understand and engage with the communities in which we operate to craft innovative and proprietary field marketing strategies.
  • Develop businesstobusiness marketing strategies that are mutually beneficial and drive acquisition and brand awareness.
  • Lead a team that includes field marketers inbound sales agents content specialists and agencies.
  • Collaborating with an agency to manage performance and reporting and adjust plans quickly and based on datadriven decisions to meet sales targets.
  • Lead our launch efforts in new markets and the launch of new services in those markets. The position is primarily based in Austin but there will be some travel to other Texas markets.
  • Operate as a handson leader jumping in wherever you may be needed.

Requirements:

  • 5 years of consumer (B2C) marketing experience. City Launch or Multiunit / Multilocation brands/franchises experience is a big plus.
  • Extremely analytical and quantitative in approach. Always thinking about dashboards KPIs feedback loops optimizing structure and process. Able to do rootcause analysis and problem solve leveraging data and analytics
  • Proficiency across the core tools at all stages of the marketing funnel: implementation of A/B multivariate testing of landing pages lead attribution Hubspot functionality for lead followup etc.
  • Experience working for highgrowth startup brands.
  • Excited about pivoting between strategy and diving in handson.
  • Excellent creative writing / copywriting skills. Awellwritten and formatted resume.
  • Knowledge of a broad range of digital marketing strategies including SEO Paid Search (Social / SEM) Email Marketing Social Media etc.
  • Team player who actively takes on responsibilities beyond the existing job description and leads crossfunctionally.

Perks:

  • Equity in a laterstage startup that is beginning to optimize for profitability
  • Wellfunded startup with highprofile impressive investors
  • Help shape the culture and vision of the company
  • Located downtown Austin TX
  • Paid parking and paid health benefits


#ZR


Required Experience:

Director

Employment Type

Full-Time

Company Industry

About Company

Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.