Director of Growth Marketing
Director of Growth Marketing
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$ 115000 - 125000
1 Vacancy
Job Description
Job Details
Description
Director of Growth Marketing
Data driven digitalfirst strategic player/mentor responsible for developing and performing growth strategies across the marketing funnel including user acquisition engagement conversion content events and analytics. This role will drive scalable measurable impact with a strong focus on performance optimization user insights and lifecycle marketing.
Responsibilities
- Develop complete and refine growth marketing strategies across acquisition activation retention and referral channels.
- Establish clear critical metrics important metrics and reporting frameworks to track analyze and optimize campaign performance.
- Direct advertising strategy including budget allocation channel mix ad creative and continuous optimization to increase brand visibility lead acquisition and return on investment.
- Develop standard methodologies for datadriven decisionmaking to inform all growth marketing initiatives.
- Coordinate all digital channels including paid search paid social SEO SEM content marketing email etc.
- Drive growth through experimentation with new channels and tactics.
- Continuously optimize campaign performance through A/B testing landing page optimization and creative improvement.
- Coordinate website performance to ensure optimization for traffic conversion and lead generation.
- Leverage user data and analytics to develop a deep understanding of the user journey and optimize strategies accordingly.
- Build and implement lifecycle marketing programs to increase engagement reduce churn and drive user dedication.
- Collaborate with the Business Intelligence Developer to monitor and report on campaign performance analyzing critical metrics like lead generation engagement and return on investment.
- Manage and grow a highperforming growth marketing team encouraging a culture of datadriven decisionmaking creativity and accountability.
- Collaborate with crossfunctional teams to ensure alignment of growth strategies with overall organizational objectives.
- Leverage CRM and marketing automation tools to construct and optimize user journeys enhancing conversion and retention rates.
- Evaluate and manage marketing tech stack ensuring data collection and management is actionable.
- Analyze user data and market insights to inform growth strategies and identify new opportunities.
Qualifications
- Minimum 810 years in growth marketing digital marketing or performance marketing roles with proven success in driving customer acquisition retention and revenue growth.
- Leadership: 3 years of experience in managing and developing highperforming teams.
- Strong analytical skills with proficiency in marketing analytics A/B testing and datadriven optimization.
- Extensive experience with marketing automation tools (e.g. HubSpot Marketo) analytics platforms (e.g. Google Analytics Amplitude) and CRM systems.
- Expertise in paid and organic growth channels (SEO SEM social media influencer marketing etc..
- Excellent project management communication and critical thinking skills.
About Waterford
Waterford provides PreK through 2nd grade reading math and science programs that children can use wherever they learn. Our programs help children reach critical milestones by 3rd grade laying the foundation for their future success. Waterford serves over 200000 children across 42 states every year.
Our Commitment to Equity & Inclusion
Waterford.orgs commitment to inclusive excellence is foundational to achieving our mission of universal literacy. Waterford is a missiondriven organization and diversity equity and inclusion are at the heart of what we do. These values inform our internal culture and drive our external focus on making a difference for children families and caregivers in underserved communities. At Waterford we actively seek talent who bring different backgrounds perspectives experiences and identities to their work and demonstrate a commitment to advancing our mission.
Working at Waterford
Waterford team members are located across the United States and primarily work from home. We anticipate this fulltime salary position will pay $115000 $125000 per year. Salary depends on the education experience and skill level of the individual we hire. We also offer a phenomenal benefits package that includes fully paid primary premiums for health insurance dental insurance basic life insurance and disability insurance. New hires receive a onetime HSA contribution. Retirement contributions are matched up to 5 by the organization. Plus a generous vacation sick and holiday offerings.
Waterford Employee Growth & Applications
At Waterford we truly believe in the boundless potential of our team members and their continuous growth and development. We are dedicated to encouraging a culture that nurtures talent from within which is why we prioritize internal applicants for all job postings. External candidates may experience a delay in being contacted by our Talent Acquisition team.
Equal Opportunity Employer
Waterford is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status. Waterford is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Experience:
Director
Employment Type
Full-Time
