Director of Performance and Content Marketing
Director of Performance and Content Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
POLITICO is seeking an experienced Director to lead our Performance Marketing Team. This Director will be part of our Marketing Department and will work collaboratively across departments at POLITICO. In this role you will develop our audience growth and performance marketing strategies to ensure all customer acquisition operations/functions are effective and efficient.
Were seeking a dynamic performance marketing leader to drive our digital growth strategies across B2B and B2C channels in POLITICOs fastpaced news environment. This role will spearhead our lead generation and conversion optimization efforts through sophisticated multichannel campaigns leveraging owned platforms registration walls and paid media to maximize customer acquisition and retention. The ideal candidate will bring deep expertise in marketing automation attribution modeling and datadriven optimization with a proven track record of scaling campaigns efficiently across regional and global markets. Success in this position requires both analytical rigor and a growth hacking mindset combining traditional performance marketing excellence with innovative approaches to test learn and optimize at the speed of news. As a key leader youll lead collaborate across teams to develop integrated marketing strategies that drive measurable results from initial lead acquisition through conversion while continuously optimizing our marketing funnel through advanced segmentation personalization and A/B testing methodologies.
What Youll Do:
- Lead generation through owned channels by developing integrated content strategies across websites newsletters blogs and social media with optimized CTAs and user journeys to increase conversion rates.
- Optimize the registration wall in collaboration with the product and editorial team to drive user engagement with free content and strategically convert users to B2B subscriptions through personalized messaging and datadriven segmentation.
- Design and execute performance marketing campaigns across multiple digital channels (paid search display social media SEO) while continuously monitoring and optimizing for ROI and reduced customer acquisition costs.
- Develop crosschannel attribution modeling to track and analyze customer interactions across all touchpoints using multitouch attribution techniques to optimize marketing spend and improve customer journey insights.
- Lead comprehensive content marketing initiatives that build brand awareness and thought leadership collaborating with editorial to create and distribute valuable content across owned and paid channels.
- Oversee campaign launches and asset creation ensuring cohesive messaging and visuals across all channels while monitoring KPIs for continuous optimization.
- Manage marketing budgets and partnerships while collaborating with crossfunctional teams (sales product creative data) to align marketing strategies with business objectives and expand the sales pipeline.
What Youll Need:
- 810 years of digital marketing experience with proven success in both B2B and B2C environments particularly in media tech information services or SaaS industries; Masters degree preferred.
- Demonstrated success in B2B and B2C marketing within highgrowth media tech and/or SaaS environments with expertise in marketing at the speed of news.
- Proven track record of optimizing lead generation through owned channels and registration walls using datadriven segmentation and A/B testing to enhance conversion rates.
- Expert in executing crosschannel performance marketing campaigns across paid search display social media and email with strong focus on ROI optimization and budget management.
- Advanced proficiency in marketing automation platforms analytics tools and attribution modeling to track and optimize the full customer journey.
- Extensive experience in conversion rate optimization through A/B testing retargeting strategies and landing page optimization across regional and global campaigns.
- Demonstrated growth hacking mindset with ability to rapidly test and implement innovative marketing tactics while maintaining deep understanding of media industry trends.
- Strong leadership and mentorship abilities with a focus on innovation and datadriven decisionmaking
- Excellent verbal and written communication skills
We are driven by our values.We are relentless contributors disruptors of the status quo collaborators talent cultivators and DEI stewards. Our culture is defined by grit total integrity and a prioritization on innovation.
We value our people.Clickherefor more on what we offer and what its like to work for POLITICO.
Lets keep in touch.You can view our list of open positionshereand email us. We hope to see your application soon!
Required Experience:
Director
Employment Type
Full-Time
