Senior Manager Marketing Location-Based Entertainment IP Partnership Experiences

Universal Orlando Resort believes inperson collaboration is key to our success. Many of our Team Members work in a hybrid capacity contributing from the workplace a minimum of three days per week. There are also roles that require being onsite full time. Limited remote opportunities may be available within specific departments. Youll learn more about this during the recruitment process.

JOB SUMMARY:

Universal Live and LocationBased Entertainment globally drives expansion of NBCUniversals intellectual properties franchises characters and stories through innovative live consumer experiences based on the companys extensive portfolio of intellectual properties created by Universal Pictures Illumination Entertainment DreamWorks Animation Amblin Partners and NBCUniversals Television groups. Universal Live and LocationBased Entertainment is a business division of Universal Destinations & Experiences (UDX).

The Senior Manager Location Based Experiences will assist in the development and of strategies for touring exhibitions escape games themed cafes family entertainment centers and other types of locationbased entertainment experiences. This role will report to the Sr. Director IP Partnerships and Brand Assurance and will be responsible for overseeing and tracking the IP submission strategy for UDX locationbased entertainment team ensuring collaboration and communication with the business development Team licensees and IP partner(s).

MAJOR RESPONSIBILITIES:

• Maintain relations with IP partners for the review approval and use of intellectual properties in the Live Entertainment marketing creative products and experiences. Provide IP brand expertise to review and advise the Live Entertainment team and Licensees in the preparation and submission of materials to IP partners. Coordinate with IP partners on presentations of their respective film/TV/product content for brand immersion with new Licensees agencies and vendors.
• Participate in meetings with regional and global licensees to discuss current and upcoming projects for better support. Develop best practices in organization processes and approval trackers to ensure crucial deadlines are met and effective communication is achieved between all parties for each licensed experience. Look for unique marketing efforts and industry trends within live and locationbased entertainment and proactively call out new ideas to keep consumer messaging refreshed.
• Partner with necessary stakeholders and franchise team members in an effort to communicate assigned live entertainment projects effectively as well as ensure proper approvals are obtained and provided to the applicable licensees. Work closely with franchise leaders to keep current on IP awareness affinity data and consumer data and trends that can directly affect strategic decisions and development with licensed locationbased entertainment deals. Understand licensee contractual obligations and assist in obtaining legal clearances as well as administer conflict checks with sister departments.
• Maintain online tracking system currently WorkFront for each submission and processing of contractually mandated approvals keeping track of requested revisions and alerting departments on deadlines. Provide input and participate in staff meetings to discuss new opportunities and assist in review of proposals. Engage and partner with UDX Legal team to ensure adherence to licensing parameters and IP partner brand guidelines.
• Understand and actively participate in Environmental Health & Safety responsibilities by following established UO policy procedures training and team member involvement activities.
• Perform other duties as assigned.

EDUCATION:

• Bachelors degree in Marketing Business Communications Legal or related field preferred.

EXPERIENCE:

• 7 years of live and locationbased entertainment experience or experiential event production including expertise with creative vendors and marketing agencies. ; or equivalent combination of education and experience.

ADDITIONAL INFORMATION:

• Proven track record of developing and executing complex locationbased and touring experiences in accordance with milestone timelines and under tight deadlines.
• Ability to multitask and deliver on multiple projects and be decisive under pressure.
• Excellent understanding of maintaining brand and property positioning licensing and partner management.
• Exceptional communication and presentation skills.
• Must be willing and able to travel extensively sometime with short notice domestically and internationally.
• Must be open to working early mornings evenings and/or weekends when necessary based on international partners and agreements.
• Proficient with Microsoft Office including Word Excel PowerPoint and Outlook as well as with Keynote.
• Effectively handle sensitive and confidential matters.

Your talent skills and experience will be rewarded with a competitive compensation package.

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