Manager Trade Marketing

OWN RETAIL VISIBILITY STRATEGY

Develop and implement Trade Marketing strategies that align with overall business objectives and enhance brand presence in the marketplace

Serve as the subject matter expert for assigned accounts POS and merchandising plans

Develop POS solutions that serve the needs of assigned customers complement shopper behavior and ensure Red Bull looks like #1 in store

Support the annual Large Format business plan process with strategy and guidelines on effective POS solutions to achieve commercial and brand objectives

Oversee custom POS requests for assigned accounts to ensure alignment with RBNA strategy budget and brand standards

DEVELOP NEW POS INNOVATIONS

Lead the development of new POS innovations collaborating with cross functional partners in Brand Sales Global Trade Marketing Finance and our vendor network

Work with external creative agencies and suppliers for the development sampling and final delivery of innovative POS tools

Build and maintain strong relationships with key suppliers to enhance collaboration on promotional activities and merchandising efforts

Proactively identify new industry technical innovations & prioritize testing based on business impact and customer needs

Stay up to date on industry trend analysis competitive activity and changing shopper behaviors through research industry publications events insight reports and supplier relationships

Identify sustainable materials and practices in POS development to align with global sustainability goals

Responsible for new POS item profiling across internal resources and socialization within the business

LOOK LIKE #1 IN STORE

Strengthen the Look of Success and retail visibility strategy across assigned projects and accounts

Understand and implement RBNA marketing strategies to enhance retail presence compliance and POS effectiveness

Drive Trade Marketing strategies through regular market visits customer/sales team meetings and Distribution Partner ridealongs

Proactively seek opportunities to drive innovation and optimization of Red Bulls brand presence at retail

Identify growth opportunities and create action plans for key accounts

Develop and distribute Trade Marketing resources and tools

PROJECT MANAGEMENT

Own project tasks timelines updates and improve workflows within development process

Collaborate with cross functional stakeholders including US Key Account Sales Teams Global Trade Marketing US Product US Shopper Marketing & US Operations to deliver projects ontime and onbudget

Leverage data and insights to inform POS projects ensuring decisions align with customer and channelspecific needs

Evaluate the effectiveness of the trade marketing activities and report on the results and insights

Identify opportunities to improve project workflows and refine processes

Responsible for budget and spend management

Qualifications :

4 years of consumer goods industry experience with exposure to retailers required

Project management experience

Conceptual thinking and design critiquing skills

Technical Knowledge of POS Production (Print Permanent Temporary)

Experience with design software (Adobe Suite CAD etc. preferred

Experience working with Agencies or Production suppliers

Bachelors degree or equivalent work experience in lieu of degree

Must be fluent in English additional languages an advantage

Additional Information :

The base salary range for this position is $85000 to $128000 cash incentives

Actual salary offers may vary based on work experience.

The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Fulltime