International Digital Marketing Manager
International Digital Marketing Manager
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Job Description
We back our colleagues and their loved ones with benefits and programs that support their holistic wellbeing. That means we prioritize their physical financial and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- Support for financialwellbeing and retirement
- Comprehensive medical dental vision life insurance and disability benefits (depending on location)
- Flexible working model with hybrid onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global onsite wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check subject to applicable laws and regulations.
You Lead the Way. Weve Got Your Back.
With the right backing people and businesses have the power to progress in incredible ways. When you join Team Amex you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers communities and each other. Here youll learn and grow as we help you create a career journey thats unique and meaningful to you with benefits programs and flexibility that support you personally and professionally.
At American Express youll be recognized for your contributions leadership and impactevery colleague has the opportunity to share in the companys success. Together well win as a team striving to uphold our company values and powerful backing promise to provide the worlds best customer experience every day. And well do it with the utmost integrity and in an environment where everyone is seen heard and feels like they belong.
Join Team Amex and lets lead the way together.
The International Digital Marketing Manager will be part of the LAC & Digital team an innovative marketing team aimed at supporting the enterprisewide coverage expansion initiative and fuelling merchant acquisition efforts across prioritised international markets as part of the Global Merchant & Network Services (GMNS).
This Manager will be responsible for driving international coverage goals through Digital Marketing ATL with the objective of driving awareness and consideration amongst small business owners of the benefits of Amex acceptance. The aim is to use above the line marketing tactics as well as digital to shift the perceptions regarding the barriers to Amex acceptance encouraging new merchant sign ups or activations either through proprietary or partnerled acquisition channels. 2025 is year 3 of this new strategy for GMS International with the team now focused on evolving the approach leveraging the rich learnings from campaigns delivered on previous years as well as establishing ourselves as a Digital COE team for International GMNS marketing teams. This is an exciting opportunity for individuals who feel comfortable with ambiguity and are willing to test and learn and help defining what winning looks like.
How will you make an impact in this role
Responsible for contacting clients with overdue accounts to secure the settlement of the account. Also they do preventive work to avoid future overdues with accounts that have a high exposure.
Digital Marketing Campaigns:
- Deliver and manage comprehensive digital marketing campaigns that achieve positive KPI growth across awareness & consideration objectives successfully shifting perceptions of Amex acceptance to drive coverage and welcomed acceptance across multiple markets.
- Leverage previous learnings local market ATL insights and local GMS 2024 priorities to evolve the strategy across 3 key campaign elements:
- Media Strategy:
- Optimise the channel mix considering all key dynamics such as; geographical targeting digital vs. nondigital channels optimal awareness vs. consideration spend balance reach vs. frequency and campaign duration.
- Drive media innovations to reach our target audience leveraging agency expertise and internal insights.
- Ensure media plans are aligned with overall presence in the market and following brand safety guidelines.
- Creatives & User Journey:
- Develop compelling creatives and messaging that support the broadened objective of partnerled & proprietary acquisition and existing merchant halo ensuring alignment with local market messaging and local GMS priorities.
- Take ownership for launching activity in targeted geography/ies ensuring activity is compliant in line with Brand standards and flawlessly executed.
- Optimise our digital journeys ensuring the UX is streamlined and compelling providing a seamless experience with the campaign activity having in mind the different types of audiences.
- Partner with various internal tech teams to deliver optimisations maintenance and enhanced tracking for pages and campaigns.
- Measurement:
- Ensure measurement is a key focus and success metrics are defined ensuring that channel and campaign setups provide sufficient tracking visibility.
- Closely monitor performance and undertake thorough analysis to evaluate campaign/test successes.
- Share key learnings across the digital and broader teams and use insights to fuel further growth and strategy evolution.
- Media Strategy:
Stakeholder Management:
- Partner and lead agencies (creative & media) to provide appropriate solutions to our target audience that will drive impact to our goals.
- Partner closely across different teams/LOBs to keep stakeholders updated and to identify and progress opportunities.
- Stakeholders include but are not limited to; GMS Sales & Marketing local teams Internal Digital & Tech teams (EDDS Merchant Interactive Enterprise Platforms SFMC MerchantForce) Digital Acquisition teams across LOBs for best practice insights & activity alignment various external media & creative agencies.
People Leadership:
- This person will manage a team of 1 to 2 digital marketing executives.
- Actively support their development and career objectives and prioritising their coaching.
Minimum Qualifications
- Experienced leader with proved people management skills.
- A strong background in digital marketing with experience leading campaigns across multiple channels.
- Ability to challenge the agencies to keep the focus in our objectives and audience and strive for excellence.
- A strong customerfirst mindset.
- Proven ability to innovate through agency partners creative teams and internal best practice examples balancing an understanding of the companys competitive advantages and merchant needs.
- Demonstrated success in building and leveraging strong relationships with a wide range of stakeholders from different cultures and proven ability to influence across functional areas markets and external agency partners.
- High Energy/Flexibility Must be a highly motivated selfstarter with a sense of urgency positive attitude curiosity and the ability to excel in a fastpaced highpressure dynamic environment.
- Excellent written and oral communication skills with ability to articulate complex/technical ideas simply.
- Firstrate problemsolving skills with ability to find ways around obstacles and challenges with a positive attitude.
- Demonstrated analytical skills and a track record of leveraging data to drive strategy and results.
- Ability to efficiently prioritise manage tight deadlines and multiple projects at once whilst maintaining an excellent attention to detail.
Preferred Qualifications
- Experience delivering end to end ATL and digital campaigns.
Required Experience:
Manager
Employment Type
Full-Time
