Account Executive
Account Executive
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Job Description
This position is based at WJTV in Jackson MS and is the local CBS affiliate. WJTV produces daily local newscasts as 12 News and is the #1 community minded station in Jackson MS.
The Sales Account Executive generates advertising revenue by calling on established agencies coldcalling new prospects and demonstrate the merits of marketing and advertising. You will develop and increase sales volume for both TV and digital revenue with a focus on working with local clients in the Jackson MS area (DMA).
- Implements strategies to consistently grow revenue and exceed revenue goals.
- Establishes credible relationships with local business community.
- Prospect qualify close and grow NEW business.
- Makes sales calls on existing and prospective clients.
- Maintains assigned accounts and develops new accounts.
- Prepares and delivers sales presentations to clients.
- Continue to learn and implement new strategies and products.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible. Be an advocate for our products and programs.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media. Work with creative services in the production of clients creative elements for both broadcast and digital advertising campaigns.
- Responsible for order entry contracts followup and collections.
- Performs other duties as assigned.
Requirements & Skills:
- Bachelors degree or an equivalent combination of education and workrelated experience.
- Sales experience preferred but willing to train the right person.
- Valid drivers license with an acceptable driving record.
- Experience achieving longrange objectives and implementing the strategies and actions to achieve them.
- Knowledge of digital marketing basics (Google/Facebook etc. preferred.
- Proficiency in MS Office products including Word Excel and PowerPoint and basic office equipment required.
- Base Pay Range: $3550k; $100k potential
If you like wild growth and working with happy enthusiastic overachievers youll enjoy your career with us!
Required Experience:
IC
Employment Type
Full-Time
