Director Marketing
Director Marketing
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Job Description
At BrandSafway we know our employees are our greatest asset which is why we give them the tools training and resources to be successful. Join our growing Marketing & Communications team! We are seeking a Director Marketing in Atlanta who will be responsible for developing and executing comprehensive marketing strategies that build our brand showcase the depth and breadth of our offerings and support growth.
The successful candidate will serve as a strategic marketing partner to internal clients and business leaders supporting various product categories geographic markets and market sectors. This role involves creating comprehensive marketing plans supporting various business initiatives and lead trade show strategy and . This person will ensure consistency with BrandSafway brand strategy develop strategic messaging and plans manage a pipeline of marketing deliverables and lead a team of marketing professionals.
Key Responsibilities:
Strategic Marketing Partnership:
- Serve as a strategic marketing partner to company leadership supporting various product categories geographic markets and market sectors.
- Plan execute and optimize multichannel marketing campaigns including digital social media email events and traditional marketing.
- Collaborate with cross functional teams including sales & product development to drive and execute cohesive marketing strategies.
Team Leadership:
- Lead and manage a team of relationship managers assigned to different product categories and geographies.
- Act as a culture builder and change agent.
- Establish key processes critical to success and continuous improvement.
Brand and Strategy Management:
- Passionately champion the BrandSafway brand ensuring consistency with overall strategy.
Trade Show and Event Management:
- Develop and execute trade show strategies to enhance brand visibility and engagement.
- Manage all aspects of trade show planning including logistics booth design etc.
- Work crossfunctionally with internal partners and business leaders to bring events to life and tell our story.
Marketing Deliverables:
- Manage a pipeline of marketing deliverables ensuring timely and highquality output.
- Write key messaging and compelling copy for marketing campaigns including ads sell sheets and other promotional materials.
Qualifications:
- Bachelors degree in Marketing Business Administration or a related field (MBA preferred).
- 10 years of progressive marketing experience with at least 5 years in a leadership role within the industrial or construction market.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Strong leadership and team management skills with the ability to inspire and motivate a diverse team.
- Excellent communication and interpersonal skills with the ability to influence and build relationships at all levels.
- Proficiency in marketing automation platforms CRM systems and analytics tools.
- Strong analytical and problemsolving skills with a datadriven approach to decisionmaking.
- Ability to thrive in a fastpaced dynamic environment and manage multiple priorities.
- Deep understanding of the latest marketing trends technologies and best practices.
- Experience with content marketing and thought leadership in the construction industry.
As a newly created role the ideal candidate would be passionate about developing processes that will push us forward and building key partnerships in support of a highly collaborative environment. BrandSafway offers a competitive benefits package that includes medical dental vision life and disability insurance along with a generous 401k plan. Salary range for this position is $160185K. This range represents the anticipated low and high end of the salary for this position.
About Us:
BrandSafway is a leading global provider of access specialized services and forming and shoring solutions to the industrial commercial and infrastructure markets. Through a network of 340 strategic locations across 26 countries and 40000 employees BrandSafway delivers a full range of industrial service solutions. BrandSafway supports maintenance and refurbishment projects as well as new construction and expansion plans with unmatched service from expert local labor and management. Todays BrandSafway is At Work For You leveraging innovation and economies of scale to increase safety and productivity while remaining nimble and responsive.
BrandSafway including its subsidiaries is an equal opportunity employer and does not discriminate on the basis of race creed color national origin religion gender marital status sexual orientation age disability special disabled or veteran status.
Notice to all potential job candidates:
Please be advised that BrandSafway will never require or ask for any fee from you in exchange for being considered hired promoted transferred or having ongoing employment with us. It is a violation of our Code of Conduct if any employee requests any money or fee from you in exchange for tentatively special treatment or consideration. If anyone regardless of whether an existing employee or anyone else requests payment of any fee in exchange for being hired into our company you may confidentially contact our HR Compliance department at and provide the name of the individual and any other documentation or proof of such an act.
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Required Experience:
Director
Employment Type
Full Time
