Key Responsibilities:
The incumbent shall be responsible for delivering Annual / Half Yearly / Quarterly / Monthly Sales Targets
of the allocated territory through various trade channels such as Retailers Distributors Dealers Sub
Dealers and Influencers like Builders Contractors Architects Interior Designers etc.
1. Sales Target Achievement:
o Meet and exceed sales targets for assigned territories by driving both retail and channel
sales.
o Execute a strategic plan to achieve monthly quarterly and annual sales goals.
2. Trade Mapping & Management:
o Conduct market research to identify new sales opportunities market trends and
competitor activities
o Develop a detailed understanding of the assigned territory including existing and
potential customer segments
o Expand the market presence by onboarding new retail and channel partners
3. Relationship Management:
o Build and maintain strong relationships with trade & influencers to maximise sales
opportunities.
o Conduct regular visits to trade & accounts address their concerns and ensure continuous
business flow
o Develop and manage longterm relationships with clients offering postsale support and
regular followups
4. Product Promotion & Brand Awareness:
o Promote the company s products through various retail and channel partners ensuring
brand visibility in the market
o Conduct product presentations demonstrations and training sessions for retailers and
channel partners
o Conduct Shop Meets as per organisational requirement with Carpenters & Contractors
o Ensure proper product placement and merchandising in retail outlets
5. Business Development:
o Identify potential retail outlets and distributors for expanding the company s distribution
network.
Proprietary Document of M/s InTim Laminates P. Ltd. 2
o Work closely with the marketing team to devise sales strategies promotional campaigns
and incentive programs for channel partners.
o Leverage business intelligence and CRM tools to forecast demand and identify new
business opportunities
6. Order Management & Payments:
o Ensure timely order processing delivery and payment collection from retailers and
channel partners.
o Coordinate with internal teams (logistics accounts) to manage the supply chain
efficiently.
o Monitor outstanding payments and ensure timely collections from clients
7. Sales Reporting:
o May be required to prepare daily weekly and monthly sales reports to track progress
and ensure alignment with sales objectives.
o Provide insights on market trends customer preferences and competitor activities in his
territory.
o Use datadriven approaches to improve sales effectiveness and decisionmaking
8. Customer Service & Satisfaction:
o Address and resolve customer queries complaints and feedback within the established TAT
o Ensure high customer satisfaction by delivering quality service and maintaining product
consistency.
Requirements
Candidate Profile:
- Minimum of 23 or more years of relevant experience in Retail & Channel Sales in Building Material Industry
- Gogetter attitude
- Target oriented
- Familiarity with the local/regional market dynamics and customer base would be preferred
- Should be selfdriven and willing to work hard
- Good communication skills. Should know the local language and preferably Hindi &/or English
- Good understanding of Retail & Channel selling skills
- Good interpersonal skills
- Ability to adapt to changing market conditions and customer needs
- Willing to travel locally regularly and upcountry periodically
- Preferably should have a twowheeler (along with a twowheeler licence) for local travel
- Should own a Smartphone & be reasonably techsavvy
Key Skills & Competencies:
1. Sales Skills:
o Excellent sales and negotiation skills with a proven track record of meeting or exceeding
targets.
o Strong understanding of the building material industry products and market dynamics.
2. Communication Skills:
o Good verbal and preferably written communication skills with the ability to build rapport
with diverse clients
o Ability to explain complex products and concepts in an easytounderstand manner
o Should be confident in the local language of the trade & also know either Hindi &/or
English
3. Analytical & ProblemSolving Skills:
o Ability to analyse basic sales data and market trends
o Proactive in resolving issues and identifying opportunities for improvement
4. Relationship Management:
o Strong interpersonal skills for managing relationships with the entire trade
5. Product Knowledge:
o Moderate knowledge of building materials particularly laminates is preferred
o Ability to stay updated with industry trends innovations and competitive products
6. Tech Knowledge:
o Preferably proficient in SFA & CRM software and Microsoft Office tools (Excel Word
PowerPoint) for sales tracking and reporting.
Education:
Should possess a minimum Bachelor s Degree from a recognised University
Benefits
As per company standards.
Candidate Profile: Minimum of 2-3 or more years of relevant experience in Retail & Channel Sales in Building Material Industry Go-getter attitude Target oriented Familiarity with the local/regional market dynamics and customer base would be preferred Should be self-driven and willing to work hard Good communication skills. Should know the local language and preferably Hindi &/or English Good understanding of Retail & Channel selling skills Good interpersonal skills Ability to adapt to changing market conditions and customer needs Willing to travel locally regularly and upcountry periodically Preferably should have a two-wheeler (along with a two-wheeler licence) for local travel Should own a Smartphone & be reasonably tech-savvy Key Skills & Competencies: 1. Sales Skills: o Excellent sales and negotiation skills with a proven track record of meeting or exceeding targets. o Strong understanding of the building material industry, products, and market dynamics. 2. Communication Skills: o Good verbal and preferably written communication skills, with the ability to build rapport with diverse clients o Ability to explain complex products and concepts in an easy-to-understand manner o Should be confident in the local language of the trade & also know either Hindi &/or English 3. Analytical & Problem-Solving Skills: o Ability to analyse basic sales data and market trends o Proactive in resolving issues and identifying opportunities for improvement 4. Relationship Management: o Strong interpersonal skills for managing relationships with the entire trade 5. Product Knowledge: o Moderate knowledge of building materials, particularly laminates, is preferred o Ability to stay updated with industry trends, innovations, and competitive products 6. Tech Knowledge: o Preferably proficient in SFA & CRM software and Microsoft Office tools (Excel, Word, PowerPoint) for sales tracking and reporting. Education: Should possess a minimum Bachelor s Degree from a recognised University