This is a remote position.
We are looking for a Digital Marketing Specialist/Manager to develop implement track and optimize our digital marketing campaigns across all digital channels.
Responbilities
Plan and execute all digital marketing including SEO/SEM marketing database email social media and display advertising campaigns
Design build and maintain our social media presence
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Identify trends and insights and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan execute and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
Graduation or Post Graduation
Proven working 13 years experience in digital marketing
Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools
Hours are Monday to Friday and half day Saturday 9am to 5pm EST (Toronto Time)
Benefits
Friendly Environment
Growth guaranteed
-Graduation or Post Graduation -Proven working years experience in digital marketing -Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns -Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate -Experience in optimizing landing pages and user funnels -Solid knowledge of website analytics tools -Hours are flexible - Remote Job