Digital Marketing

Key Responsibilities:

1. Digital Campaign Management:

   • Plan execute and optimize digital marketing campaigns across various platforms including Google Ads Facebook Instagram LinkedIn and other social media platforms.

   • Monitor and manage paid media campaigns ensuring that the budget is optimized for maximum return on investment (ROI).

   • Conduct A/B testing to assess campaign effectiveness and improve key performance indicators (KPIs).

2. Content Creation and Management:

   • Develop engaging and relevant content for websites blogs email newsletters and social media channels.

   • Work closely with the creative team to ensure all digital content aligns with brand guidelines and messaging.

   • Manage the social media calendar ensuring consistent content posting and engagement.

3. SEO and SEM:

   • Implement onpage and offpage SEO strategies to improve organic search rankings and drive more traffic to the website.

   • Conduct keyword research and implement SEO strategies to target the right audience.

   • Manage and optimize Search Engine Marketing (SEM) campaigns to generate highquality leads.

4. Social Media Marketing:

   • Manage social media accounts (Instagram Facebook Pinterest LinkedIn etc. including posting regular content interacting with followers and driving engagement.

   • Monitor trends and audience sentiment ensuring the content is uptodate with current industry trends.

   • Track and report social media metrics analyzing performance and adjusting strategies accordingly.

5. Email Marketing:

   • Create and manage email marketing campaigns including promotional newsletters product launches and seasonal campaigns.

   • Monitor email marketing performance and improve open rates clickthrough rates and conversion rates.

   • Develop customer segmentation strategies to deliver personalized email campaigns.

6. Analytics and Reporting:

   • Track measure and report the performance of all digital marketing campaigns using tools like Google Analytics Google Ads and social media analytics.

   • Analyze website traffic user behavior and conversion data to inform future campaigns.

   • Provide insights and recommendations for improvements based on campaign data and trends.

7. Collaboration with Teams:

   • Collaborate with the creative and product teams to ensure all digital marketing efforts align with product launches and promotional activities.

   • Work closely with the sales team to align digital campaigns with sales goals and objectives.

   • Stay uptodate with industry trends new digital marketing tools and emerging social platforms.

Skills and Qualifications:

• Experience: 24 years of experience in digital marketing with a preference for candidates who have worked within the fashion garment or retail industries.

• Education: Bachelor's degree in Marketing Business Communications or a related field.

• Digital Tools: Proficiency in Google Analytics Google Ads Facebook Ads Instagram Pinterest email marketing platforms (e.g. Mailchimp Constant Contact) SEO/SEM tools (e.g. SEMrush Ahrefs).

• Content Creation: Strong copywriting and content creation skills with experience in producing engaging posts for blogs social media and websites.

• Analytical Mindset: Strong data analysis skills with the ability to track performance measure results and adjust strategies accordingly.

• Creativity: Ability to develop creative marketing ideas and campaigns that resonate with the target audience.