Growth Marketer
Growth Marketer
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Job Description
CredPal is a leading financial technology company that offers a comprehensive range of financial solutions including credit cards and investment opportunities to empower individuals. Our mission is to revolutionize access to credit and investment enabling individuals to take charge of their financial wellbeing.
Job Title: Growth Marketer
Job Type: Full Time
Level: Mid Senior
Purpose Statement
We are seeking a strategic and datadriven Growth Marketer to spearhead user acquisition brand awareness and customer retention. This Growth Marketer will leverage datadriven marketing strategies to optimize customer acquisition cost (CAC) enhance conversion rates and drive engagement across multiple channels.
Responsibilities:
Develop and execute marketing strategies focused on user acquisition retention and brand awareness.
Optimize paid and organic marketing channels including Google Ads Meta Ads SEO influencer marketing and partnerships.
Drive lead generation and conversion through marketing funnels and targeted campaigns.
Work closely with sales content and digital marketing teams to align efforts and maximize impact.
Utilize CRM email marketing and loyalty programs to enhance customer retention.
A/B test ad creatives messaging landing pages and other marketing assets for performance optimization.
Monitor and improve marketing KPIs such as CAC conversion rates and engagement metrics.
Analyze competitor strategies and market trends to identify growth opportunities.
Implement marketing automation tools to streamline campaigns and improve efficiency.
Generate reports and insights to inform business decisions and optimize growth initiatives.
Requirements
Bachelor s degree in Marketing Business or a related field.
3 years of experience in growth marketing digital marketing or performance marketing (preferably in a fintech or highgrowth financial service company).
Proven experience in SEO paid media social media marketing and content marketing.
Handson experience with Google Ads Meta Ads SEO tools CRM platforms and marketing automation software.
Strong analytical skills with expertise in datadriven decisionmaking and campaign performance tracking.
Ability to execute A/B testing funnel optimization and customer segmentation strategies.
Excellent communication and collaboration skills.
Experience working with crossfunctional teams including sales product and design.
Ability to manage multiple campaigns simultaneously in a fastpaced environment.
Strong problemsolving skills and a growth mindset to drive continuous improvement.
Benefits
Competitive salary and benefits package.
Professional development and growth opportunities.
A dynamic and innovative work environment.
Hybrid work options for flexibility and worklife balance.
Employment Type
Full Time
Company Industry
Financial Services / Insurance Agencies and Brokerages / Investment Banking
