Lead Engagement Specialist - Vertoz
Lead Engagement Specialist - Vertoz
Posted on :
20-03-2025
Employer Active
1 Vacancy
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Job Description
What we want:
We are looking for a Lead Qualifier to manage and qualify inbound leads ensuring smooth lead progression from MQL to SQL while optimizing inbox management across multiple businesses within the Vertoz Group.
Who we are:
Vertoz (NSEI: VERTOZ) an AIpowered MadTech and CloudTech Platform offering Digital Advertising Marketing and Monetization (MadTech) & Digital Identity and Cloud Infrastructure (CloudTech) caters to Businesses Digital Marketers Advertising Agencies Digital Publishers Cloud Providers and Technology companies. For more details please visit our website here.
What you will do:
1 Lead Qualification & Sales Pipeline Management
Own MQL to SQL qualification process for inbound leads.
Conduct discovery calls/emails to assess lead intent budget and decisionmaking stage.
Work closely with Growth Managers to ensure qualified leads are effectively nurtured into the pipeline.
Track lead sources campaign effectiveness and maintain lead scoring & handoff processes.
2 Inbox & Campaign Management (HubSpot & CRM Tools)
Manage & respond to inbound queries across multiple business inboxes in the group.
Ensure prompt followups and timely handoff of hot leads to the sales team.
Execute email sequencing campaigns in HubSpot to nurture and engage leads.
Monitor bounce rates open rates and engagement metrics for ongoing campaign optimization.
3 Reporting & Dashboard Optimization
Maintain a centralized dashboard to track inbound lead performance across different brands.
Monitor lead source attribution to help optimize marketing & sales efforts.
Provide regular reports on lead movement qualification rates and campaign effectiveness.
Requirements
Experience: 12 years in Lead Qualification Inside Sales or Sales Development (Inbound).
SalesDriven Mindset: Ability to identify & qualify highintent prospects.
CRM & Email Automation: Handson experience with HubSpot (or Salesforce Zoho etc. for lead tracking & email sequencing.
Communication & FollowUp: Strong written & verbal skills for lead engagement.
DataDriven Approach: Ability to analyze campaign reports lead conversion metrics and optimize workflows.
MultiBrand Management: Comfortable handling lead qualification across multiple business units.
Experience in B2B SaaS Digital Marketing or Performance Marketing industries.
Basic knowledge of lead scoring sales funnel optimization and automation workflows.
Familiarity with lead handoff processes and escalation frameworks.
Benefits
No dress codes
Flexible working hours
5 days working
24 Annual Leaves
International Presence
Celebrations
Team outings
Education: Bachelor s degree in Business Administration, Marketing, Sales, or a related field; MBA preferred. Experience: 3-7 years of experience in business development, sales, or a similar role, with a proven track record of achieving revenue growth. Industry Knowledge: Familiarity with [specific industry] and its market dynamics, trends, and challenges. Communication Skills: Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively. Negotiation & Persuasion: Strong negotiation skills with the ability to close deals and create win-win outcomes for the business and clients. Analytical Skills: Ability to gather, analyze, and interpret data to inform business strategies and decision-making processes. CRM Expertise: Proficiency in CRM software such as Salesforce, HubSpot, or Zoho to track leads, deals, and progress. Self-Starter: Ability to work independently, manage multiple priorities, and deliver results in a fast-paced environment. .
Employment Type
Full Time
Key Skills
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