Senior SEO Specialist
Senior SEO Specialist
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Job Description
Key Responsibilities
Develop and implement a robust SEO strategy tailored to sports casino and betting content focusing on organic traffic growth and engagement.
Conduct indepth keyword research competitor analysis and audience insights to guide content planning and optimization efforts.
Collaborate with content creators editors and writers to ensure all published content aligns with SEO best practices.
Optimize existing web pages including metadata schema markup internal linking and overall site structure for maximum visibility.
Monitor and analyze site performance using tools such as Google Search Console SEMrush Ahrefs and Google Analytics providing datadriven recommendations.
Implement and oversee technical SEO improvements including site speed optimization crawlability and structured data implementation.
Identify and resolve SEOrelated technical issues
Stay current with the latest SEO trends Google algorithm updates and sports industry developments to maintain a competitive edge.
Manage WordPress or other CMS platforms ensuring seamless content publishing and optimization.
Lead and coordinate marketing operations efforts including managing campaigns and aligning them with SEO goals.
Identify new opportunities for content growth including evergreen pages betting odds guides and major sports event coverage.
AI & Innovation: Experience experimenting with AI tools and AI agents to enhance SEO workflows content creation and overall productivity.
Work closely with social media and digital marketing teams to ensure a holistic approach to traffic generation.
Qualifications :
Specialist Skils and Experience
Minimum of 5 years of experience in SEO strategy digital marketing or content planning with a proven ability to drive organic growth.
Deep knowledge of North American sports with expertise in sports betting being a strong asset.
Strong understanding of onpage offpage and technical SEO principles.
Handson experience with technical SEO including crawlability site structure page speed optimization and structured data.
Experience with WordPress or similar CMS platforms is mandatory.
Proficiency in SEO tools such as Google Search Console SEMrush Ahrefs as well as Google Analytics
Excellent analytical skills with the ability to translate data insights into actionable strategies.
Experience in content planning and editorial strategy ensuring alignment with search trends and user intent.
Strong project management and organizational skills with the ability to handle multiple tasks in a fastpaced environment.
Ability to leverage AIdriven insights for optimizing content strategy automating repetitive tasks and improving marketing efficiency.
Background in sports journalism content marketing or digital media is highly desirable.
Experience working in marketing operations including campaign management is a plus.
Competencies / Behaviours
Strategic Thinking: Ability to develop and execute longterm SEO strategies to drive sustained traffic growth.
Collaboration: Strong team player with excellent communication skills able to work crossfunctionally with content marketing and development teams.
Analytical Mindset: Datadriven approach to problemsolving and decisionmaking.
Attention to Detail: Ensuring accuracy and quality in content optimization and SEO .
Adaptability: Ability to stay ahead of industry changes and apply new SEO trends and technologies.
Leadership: Ability to guide and mentor content teams on SEO best practices and drive a culture of continuous improvement.
What youll need to be successful
A strong ability to take ownership of SEO strategies and deliver measurable results in organic traffic growth.
The capability to manage multiple projects simultaneously while maintaining attention to detail.
A proactive approach to identifying SEO opportunities and solving technical challenges.
Effective communication skills to collaborate with crossfunctional teams and educate stakeholders on SEO best practices.
A passion for sports and a deep understanding of how sports fans engage with content.
A drive for continuous learning and improvement in the everevolving landscape of SEO and digital marketing.
Additional Information :
Diversity and equal opportunities:
As a global employer Entain is committed to providing a safe fun and inclusive culture where our people feel like they truly belong.
Where appropriate we will make reasonable adjustments to ensure the application process and role is fair for all candidates.
We are a multicultural business that values celebrates and respects individual differences so whatever your sexuality gender gender identity ability age race religion or belief you will have a voice here and the space to do your best work.
Our diverse internal networks provide the support for you to express your views and make a positive difference.
At Entain we do whats right. Its one of our core values and thats why were taking the lead when it comes to creating a diverse equitable and inclusive future for our people and the wider global sports betting and gaming sector. However you identify our ambition is to ensure our people across the globe feel valued respected and their individuality celebrated.
We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate ensuring ethical and compliant hiring practices globally.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
