Global Marketing Operations Lead

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About us:

Since 1852 Hstens Beds has been committed to crafting the best sleep. The skilled craftspeople at our factory in Kping Sweden have been refining our work for generations. Every bed is bespoke and made by hand using only the best natural materials. The difference lies in the details and our quest to provide the most restful sleep for people who want to lead a higher quality of life. With operations in 35 countries and over 200 partners in Europe Asia and America the small familyowned company has grown into a global producer and retailer of premium beds.

Responsibilities

Conceptualize strategize and execute crossfunctional marketing campaigns and initiatives across the Hstens organization

• Propose own drive and fully implement and evaluate key marketing campaigns and initiatives to further grow Hstens at least 10X growth with 30 EBIT with absolute determination

• Create and balance B2C and B2B marketing campaigns and activities mix in line with shortterm tactical and longterm strategic growth ambitions and analyse and report ROI metrics
• Leverage internal resources and tools to the maximum
• Manage special projects as per assignment

BAP strategies

• Collaborate with Sales Retail and Hospitality on Business Action Plan (BAP) across all channels this includes the general framework of requests from Sales/Retail/Hospitality towards growth

• Strategize develop and refine Hstens Marketing and Communication plans on total brand and product/activity level to support overall business objectives

Oversee rolling communication and marketing (investment) plans on program channel market and activity level

• Rolling marketing investment plans (including budgets forecasts and invoice checks) per program for all channels and on market level across all 40 markets in close collaboration with Marketing peers Finance and Sales Retail and new channels

Customer Marketing and Consumer and Market insights

• Lead Marketing Automation and Marketing Performance Management
• Lead our Salesforce Marketing Automation activities
• Lead our Marketing Performance Management (KPIs dashboard management ROI)
• Lead the Marketing Investment Tracking and Planning
• Research and analyse customer and market insights and transform them into actionable proposals on how to improve business performance

Marketing processes

• Review refine and set up endtoend marketing processes to increase agility speed efficiency and effectiveness in delivering customer engagement and marketing performance

Facilitate communication collaboration and achieving results within the Global Marketing team and with other departments

• Act as an AirTrafficController and integrator for the Global Customer & Marketing team always know what is happening connecting the dots and workstreams ensure focus on the most important activities in line with company and Marketing OKRs (Objectives & Key Results)
• Unburden the head of marketing by continuously and proactively take on initiatives and recurring tasks perform prework and follow ups as well as represent the head of marketing in meetings so the head of marketing has enough time and mental real estate to focus on more strategic and future opportunities and team leadership
• Leverage IT tools (Jira Teams etc. to communicate as well as manage activities and projects in a transparent way
• Create key Marketing presentations for the Executive Team Sales Boot Camp (SBC) specific tenders highprofile collaboration pitches new business development hospitality and other opportunities
• Establish a very close working relationship with Sales (Wholesale Retail NBD Hospitality) and other key departments such as Finance HR Sales Backoffice Operations Training etc.

Minimum Qualifications

• Minimum 7 years of experience working within Marketing preferably in B2C and B2B
• Strong Leadership skills experience in managing teams and driving departments
• Extensive experience in creating Marketing Strategies and Investment plans
• Extensive experience in creating and executing multi touch point marketing strategies and campaigns
• Experience in Marketing Automation and Marketing Performance
• Experience in Performance Management
• Experience in digital solutions and Tools such as Salesforce Jira etc.

Application process:

If you want to join our exciting journey and a fantastic team please upload your CV with a short cover letter. Due to GDPR we only accept applications through our career page. Do not wait too long with your application as interviews are held continuously.

Compensation & Benefits:

We offer a comprehensive and competitive salary and benefits program.

Commitment Hstens Beds is committed to providing an equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or expression or Veteran status.