Sr Analyst Ad Tech
Sr Analyst Ad Tech
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Job Description
Our DirecttoConsumer (DTC) portfolio is a powerhouse collection of consumerfirst brands supported by media industry leaders Comcast NBCUniversal and Sky. When you join our team youll work across our dynamic portfolio including Peacock NOW Fandango SkyShowtime Showmax and TV Everywhere powering streaming across more than 70 countries globally. And the evolution doesnt stop there. With unequaled scale our teams make the most out of every opportunity to collaborate and learn from one another. Were always looking for ways to innovate faster accelerate our growth and consistently offer the very best in consumer experience. But most of all were backed by a culture of respect. We embrace authenticity and inspire people to thrive.
As part of the Ad Tech group in the Decision Sciences team the Sr. Analyst is integral in ensuring that our firstparty data and models can be effectively leveraged in outbound media platforms for optimizing media campaigns. This person works closely with the marketing team to understand their goals supporting their initiatives by maintaining data integrations structure and ad campaign data collection.
Outside of typical ad tech platforms (CDP DSPs ad servers ESPs and social platforms) this person will also be heavily involved in identity solutions to bolster our addressable reach and mitigate impact of coming industry changes. This person should be collaborative passionate about pushing tech to its limits and an independent selfstarter whos comfortable working in ambiguity to craft innovative solutions.
Position Responsibilities:
- Work heavily within the CDP (mParticle) to ensure key data events are getting into the CDP and enabling serverside (CAPI) integrations to downstream ad platforms.
- Operate as supporting ad tech expert to marketing responsible for understanding marketings campaign initiatives and implementing the tech needed to bring them to life.
- Coordinate and prioritize tagging needs of marketing and agency teams work internally to get tagging needs implemented.
- Work closely with marketing teams to understand their goals and challenges and evolve the tech stack to address their needs and campaigns .
- Oversee the ongoing development and troubleshooting of essential technology components in conjunction to mParticle. i.e Kochava (MMP) Google Marketing Platform Paid Social Platforms Braze (ESP) and other DSPs as required.
- Subject matter specialist on tech stack: Google Meta Snapchat TikTok etc.
- Work with and support analytics team to ensure their data collection needs are met (MTA tagging click trackers/integrations accurate DCO tagging etc.)
- Subject matter expert on the ad tech industry stay current with industry trends inform marketing teams and ensure our tech stack is on cutting edge of industry.
- Be a goto resource for marketing when they need tech and ad platform support.
Qualifications :
- 23 years experience in digital marketing or ad tech
- Experience in a clientfacing role is desirable
- Experience with programmatic buying through DSPs working with ad servers CDPs and strong familiarity with activating (onboarding) 1st party audiences
- Strong familiarity with tag/cookie orchestration and experience working with server to server integrations
- Excellent communicator and ability to translate across marketing and technology
- Selfstarter mindset and a limitless curiosity
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to .
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
