Paid Display Strategy Analyst
Posted on :
14-05-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2838559
Overview:
Tekwissen Group is a workforce management provider throughout the USA and many other countries in the world. The below job opportunity is for one of Our clients who is an American chain of beauty stores headquartered in Bolingbrook Illinois. This Client carries cosmetics fragrances nail products bath and body products beauty tools and hair care products.
Job Title: Paid Display Strategy Analyst
Job Title: Paid Display Strategy Analyst
Location: Bolingbrook IL 60440
Duration: 3 Months
Job Type: Contract
Work Type: Onsite
Job Description:
GENERAL SUMMARY & SCOPE
- We are looking for a collaborative team player who employs innovative thinking to develop and continuously improve programs exhibits strong leadership and communication skills and excels at driving efficiency. The Display Analysts responsibilities include the management of our Display programs; improving the volume and quality of traffic to client across all devices and driving revenue online and in our stores. This role requires both strategic and tactical level work to continuously improve the experience of our guests.
- The Display Analyst is responsible for planning development execution and evaluation of client Display programs.
- Reporting to the Senior Manager Media Strategy the Media Strategy Analyst will work with internal teams across marketing site merchandising analytics and IT as well as external partners to achieve business objectives. client is looking for an enterprise thinker with a team focused mindset.
PRINCIPAL DUTIES & RESPONSIBILITIES
- Strategize manage and develop client Display Marketing campaigns
- Manage Agency and direct partner relationships to execute ongoing account optimization
- Brief creative concepts and work with designers copywriters and the site team to develop display assets
- Lead planning and defining of channel strategy for all major marketing events (i.e. Big Summer Beauty Sale Fall SemiAnnual Beauty Event etc)
- Oversee and manage campaign pacing performance and budget for the Display and Native program
- Work closely with external partners to keep up to date on new features events and product capabilities
- Work with Senior Manager Media Strategy on identifying new strategies and key learnings that can be applied to core program
- Work directly with CRM and Analytics teams to implement and improve programs
- Collaborate and build relationships between CRM Loyalty Creative Analytics IT Merchant and Content teams as well as external partners
- Own quarterly process and creation of an executive summary of any new test and learn initiatives for Sr. Leadership (Vice Presidents Senior Vice Presidents)
- Responsible for sharing campaign results and learnings with internal stakeholders
- Stays current on industry news trends tactics and strategies and educates the broader organization on new opportunities that can be used to provide our guests the best experience
JOB REQUIREMENTS
- BA/BS in Marketing or Business Administration
- Minimum 2 years of experience managing Display channels
- Proven track record in managing marketing programs within the retail industry
- Experience with ad servers/platforms like Campaign Manager Conversant DV360 etc.
- High attention to detail and exceptional organizational skills
- Advanced problemsolving skills
- Understand how/when to incorporate qualitative data into decisionmaking
- Proven ability to work closely with technical (software development) teams
- Vendor management skills
- Excellent communication skills; verbal and written
- Solid data analysis skills and ability to identify actionable insights from large datasets
- Ability to work in a fastpaced environment and manage multiple projects simultaneously and stay focused and organized
- Omnichannel experience
- Proficiency using Microsoft Excel Powerpoint
- Strong presentation skills and an aptitude for synthesizing complex material so that it is clear meaningful and actionable to a variety of stakeholders
TekWissen Group is an equal opportunity employer supporting workforce diversity.
Employment Type
Full Time
Key Skills
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