Chief Marketing Officer

Job Title: Chief Marketing Officer (CMO) - Legal Tech start-up reporting directly to the CEO.

Location: Gurgaon
Experience: 10-15 years

About Lawyered:

Lawyered is India’s leading legal-tech platform, revolutionizing the logistics sector by addressing on-road legal challenges for 330 million vehicles pan India. With a network of 55,000+ lawyers covering 97% of pin codes, Lawyered provides on-the-spot live legal services, aiming to reduce losses and enhance overall profitability. The company is rapidly growing and seeks a dynamic Chief Marketing Officer (CMO) to drive its mission and take the company to new heights.

Job Summary:

The Chief Marketing Officer (CMO) is a crucial member of the Executive Leadership team, reporting directly to the CEO. This role focuses on understanding and meeting customer expectations, market dynamics, and competitive positioning. The CMO will play a pivotal role in achieving exponential, capital-efficient, profitable, and transformational growth, enhancing overall company positioning, success, and brand in the marketplace.

Key Responsibilities:

1. Develop and deploy strategic marketing plans aligned with company objectives, brand positioning, and business strategies.

2. Establish budgets, procedures, systems, and talent development for maintaining high standards of marketing excellence.

3. Provide oversight across total marketing operations, including Integrated Marketing, Segmentation, Targeting, Positioning, and more.

4. Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.

5. Build a performance-based culture, aligning with the company's vision, mission, and objectives.

6. Conduct market research, assess trends, and refine marketing strategies.

7. Ensure strong integrated marketing and sales strategy, planning, and demand forecasting.

8. Plan, execute, and optimize multi-channel/omnichannel marketing campaigns.

9. Build robust Customer Management processes with a focus on acquisition, retention, and loyalty.

10. Proactively engage with cross-functional teams for new product development and commercialization.

11. Oversee digital marketing initiatives, SEO, SEM, email marketing, influencer marketing, and social media outreach.

12. Develop and maintain a continuous learning organization, staying abreast of industry trends and technologies.

13. Establish long-term sustainable relationships with customers, key market personnel, and strategic partners.

14. Attend industry events, conferences, and serve as a thought leader in various forums.

Education:

• MBA/PGDM preferably with Marketing specialization or equivalent.
• Bachelor’s degree in business, marketing, economics, engineering, or a related field from a reputed institute.

Job Requirements & Experience:

• Minimum 10-15 years of experience in senior marketing leadership roles.
• Proven track record of success in developing and implementing effective marketing strategies.
• Exposure to various facets of marketing, including digital marketing, branding, and market research.
• Knowledge of big data analysis and AI tools for Marketing is an added advantage.
• Familiarity with the Legal Tech and logistics industries is advantageous.
• Strong business acumen, leadership, and interpersonal skills.
• Proven ability to develop and implement long-term strategic marketing plans.
• Excellent communication skills, both verbal and written.
• High on energy, drive, passion, and commitment with a focus on challenging the status quo.
• Self-driven with a strong process orientation and personal accountability for business results.

Compensation & Benefits:

• Competitive salary and significant equity options.
• Flexible work hours and remote work opportunities.
• Collaborative and inclusive work environment.
• Medical and other benefits.

If you meet the qualifications and are excited about being a part of our growth journey, we encourage you to apply.