CRM Strategy & AI-MarTech Solution Leader

Qualifications & Experience:

Required

• 10 years of progressive experience in CRM strategy MarTech consulting or enterprise marketing technology leadership

• Proven track record of leading and winning complex enterprise RFPs ideally $3M$5M in TCV

• Deep hands-on expertise in two or more major CEP platforms particularly SFMC Braze and/or Adobe Experience Platform / Adobe Campaign

• Demonstrated knowledge of CDP platforms Tealium Segment mParticle Adobe AEP and their role in enterprise data architectures

• Demonstrated experience defining or delivering AI-powered CRM or MarTech use cases including personalisation predictive modelling or generative AI in marketing

• Ability to build and present AI business cases and value frameworks to executive and C-suite audiences

• Outstanding executive storytelling and presentation skills able to make AI and MarTech concepts accessible and compelling for non-technical decision-makers

• Experience leading or mentoring cross-functional teams in a consulting agency or enterprise environment

• Bachelors degree in Marketing Computer Science Business or a related discipline

Preferred

• MBA or Masters degree in Marketing Technology Data Science Business or a related field

• Prior experience in a media agency MarTech consultancy or CRM-focused professional services firm

• Platform certifications: Salesforce Marketing Cloud Consultant Braze Certified Practitioner Adobe Certified Expert (AEP or Campaign)

• Hands-on experience with AI decisioning platforms such as Pega Salesforce Einstein Adobe Sensei or Dynamic Yield

• Familiarity with LLM-native marketing tools and prompt engineering for marketing content applications

• Understanding of responsible AI frameworks data privacy regulation (GDPR CCPA) and AI governance in marketing contexts

• Experience with CLV modelling propensity scoring and churn prediction in a CRM context