Campaign Development Manager

Portfolio Ownership & Channel Execution

Act as the primary SEM and SEO subject matter expert for assigned portfolios.

Execute campaigns aligned with broader marketing strategies and campaign objectives while providing input on campaign approach and optimization strategy.

Build manage and optimize paid search campaigns (Google Ads Bing Ads LinkedIn and other applicable platforms).

Identify opportunities to improve visibility in AI-generated search responses including featured snippets rich results and conversational queries.

Optimize website content and landing pages to improve discoverability engagement and conversion rates.

Support Marketo email campaign execution for lead nurturing programs.

Partner with stakeholders to understand value propositions target audiences and campaign goals and advise on channel-level strategy and performance opportunities.

Ensure alignment with messaging targeting and brand and compliance guidelines.

Monitor performance and proactively recommend enhancements to improve traffic rankings conversions and lead quality.

Collaborate with analytics sales and marketing teams to improve funnel efficiency and lead quality.

Analytics Optimization & Reporting

Monitor SEM and SEO performance on an ongoing basis and implement data-driven optimizations.

Track KPIs including:

o Paid: impressions CTR CPC CPL conversions ROAS

o Organic: keyword rankings organic traffic engagement metrics

Prepare performance reports with insights and recommendations to guide campaign improvements.

Use data to continuously refine campaign performance and identify opportunities for scaling and efficiency improvements across paid and organic channels.

Collaboration & Stakeholder Management

Partner with cross-functional teams including portfolio marketing campaign management analytics and sales.

Collaborate with Campaign Managers to support effective campaign execution while contributing towards channel-level strategy and performance optimization.

Support coordination with external agencies or vendors as needed.

Contribute to process improvements documentation and knowledge sharing within the digital marketing team.

Required Skills & Qualifications

Minimum 7 years of experience in digital marketing with a strong focus on SEM and SEO.

Bachelors degree in Pharmaceutical Sciences Business Marketing or a related field; a masters degree in marketing Business Administration (MBA) or a related discipline is preferred. Proven experience in SEM / paid search marketing (Google Ads Bing Ads).

Strong working knowledge of SEO principles including keyword strategy on-page optimization and content alignment.

Familiarity with SEO tools (e.g. Google Search Console SEMrush Ahrefs or equivalent).

Strong knowledge of analytics platforms like GA4 or Adobe Analytics.

Ability to manage and optimize campaigns across multiple portfolios simultaneously.

Strong analytical mindset with the ability to translate data into actionable insights and recommendations.

High attention to detail and strong operational rigor.

Strong communication skills with the ability to effectively engage both technical and non-technical stakeholders.

Preferred Attributes

Ability to balance execution excellence with strategic input.

Proactive mindset with interest in expanding across digital marketing channels and capabilities.

Collaborative adaptable and comfortable working in a fast-paced environment.

Supervisory Responsibilities

None this is an individual contributor role.

Required Experience:

Manager