Trade Marketing Manager

• Develop and execute trade marketing strategies aligned with business objectives.
• Plan and implement in-store promotions merchandising activities and point-of-sale initiatives to improve brand visibility.
• Collaborate with sales teams marketing teams distributors and channel partners for effective execution of campaigns.
• Analyse market trends customer insights and sales data to identify growth opportunities.
• Manage trade marketing budgets and evaluate ROI of promotional activities.
• Build and maintain strong relationships with retailers wholesalers distributors and key accounts.
• Support new product launches through channel activation plans and visibility programs.
• Drive execution across General Trade (GT) Modern Trade (MT) E-commerce and Quick Commerce channels.
• Prepare performance reports and provide actionable insights to improve market penetration.
• Support category and product management initiatives based on business requirements.

• Bachelors degree or MBA in Marketing Business Administration or related field.
• 6-10 years of experience in Trade Marketing BTL Marketing Retail Marketing or Channel Marketing.
• Experience in FMCG industry with exposure to GT MT E-commerce and Quick Commerce channels.
• Strong understanding of retail execution shopper marketing and channel strategies.
• Excellent analytical strategic thinking and problem-solving skills.
• Strong communication and stakeholder management abilities.
• Proven track record of driving sales growth and improving market visibility.

• Opportunity to lead impactful trade and channel marketing initiatives.
• Exposure to diverse retail and distribution environments.
• Collaborative work culture with opportunities for professional growth.
• Scope to take on additional responsibilities in Marketing Product Management and Category Management based on experience.

Required Skills:

TRADE