Advanced Specialist, Marketing

Job Title: Advanced Specialist Marketing

Description:This role aligns with Industry titles such as Senior Marketing Specialist Enterprise Solutions Senior B2B Marketing Specialist Senior Integrated Marketing Specialist or Senior Regional Marketing Specialist (APAC)

Pearson Enterprise Learning & Skills empowers businesses governments and professional communities with world-class learning assessment and workforce development solutions. We help global enterprises plan assess and develop talent through AI-driven insights innovative assessments and industry-recognized certifications ensuring that employees are equipped for the evolving demands of the digital economy.

Focusing on enterprise HR talent management and learning innovation we partner with C-suite executives HR leaders and L&D professionals to future-proof their workforce. Our comprehensive solutions enable organizations to unlock workforce potential upskill employees and build high-performing teams in a competitive global market.

Role Overview

As an Advanced Marketing Specialist you will create and execute marketing plans for priority audiences and accounts within our Growth Accounts segment.

The role has two areas of focus: (1) creating and activating a regional priority marketing plan and (2) supporting regional execution for APAC ensuring global plans are effectively tailored to local market needs.

Key Responsibilities

Marketing Planning

• Develop marketing plan for regional priority area (e.g. a region- or country-specific plan) translating business objectives into actionable campaign plans including targeting messaging and channel mix.
• Leverage deep knowledge of HR talent management and workforce learning trends to develop relevant industry-specific messaging for target audiences.
• Leverage local knowledge of relevant industry associations and agencies to inform marketing planning.

Campaign Activation

• Activate in-region marketing plan for priority area (e.g. country- or region-specific plan) working with internal cross-functional teams and external stakeholders (including agencies industry associations) as necessary.

• Partner closely with global audience marketing leads to execute marketing plans for priority audiences and accounts aligned to global strategy and sales priorities.

Cross-Functional Collaboration & Stakeholder Engagement

• Coordinate with global marketing team and regional stakeholders to align global strategy with local market requirements particularly in APAC
• Contribute to team best practices by sharing learnings and insights from campaign performance

Performance Measurement & Optimization

• Drive success metrics across acquisition upsell cross-sell and retention campaigns. Track and report on campaign performance including engagement pipeline contribution and ROI
• Maintain organized reporting and visibility into program status and outcomes leveraging analytics and reporting tools to track performance uncover insights and continuously optimize programs.
• Stay ahead of marketing trends emerging technologies and industry best practices to continuously enhance our approach.

Who You Are

Essential Qualifications & Experience

• 57 years of experience in B2B marketing demand generation or account-based marketing
• A strong track record of designing and executing successful B2B marketing campaigns
• Experience working closely with sales teams to build alignment
• Strong project management and problem-solving skills with an ability to create project plans and manage through seamless execution.
• Strong experience in multi-channel execution including digital marketing paid media direct mail and executive engagement.
• Analytical mindset with the ability to measure performance track ROI and optimize campaigns based on data-driven insights.
• Ability to proactively manage multiple projects and deliver high-quality work with minimal supervision
• Working knowledge of marketing platforms such as Salesforce HubSpot Demandbase or similar
• Industry experience or knowledge of enterprise HR talent management workforce learning or related fields with experience marketing to enterprise audiences (e.g. HR L&D technology leaders)

• Experience executing integrated multi-channel marketing programs that leverage digital direct mail executive events paid media content personalization and other relevant channels.

Key Competencies

• Bias for action: Desire to own successes solve problems and act autonomously as subject matter expert for a specific audience or solution.
• Strategic Thinking: Ability to develop innovative approaches that drive measurable business impact.
• Results-Oriented: A track record of successfully executing programs that drive revenue and engagement.
• Excellent Communication: Strong verbal and written communication skills with the ability to engage senior stakeholders.
• Adaptability: Ability to work in a fast-paced environment manage multiple priorities and pivot when needed.
• Collaboration: Strong team player who works well across departments to align marketing efforts with business goals.