Partnerships Manager
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Monthly Salary:
Experience Required:
Posted on:
4 days ago
Posted on:
Vacancies:
1 Vacancy
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Job Summary
The Partnerships Manager is responsible for identifying structuring and managing
strategic relationships that generate measurable and repeatable revenue.
This role exists to expand revenue beyond direct sales by:
Creating institutional corporate and distribution partnerships
Unlocking new customer segments and markets
Building channels that consistently deliver pipeline and revenue
The Partnerships Manager is accountable for:
Revenue generated through partnerships
Quality and scalability of partnership channels
Long-term value and performance of partner relationships
This is not a relationship management role for visibility or networking. It is a
commercial role focused on structured monetised collaboration.
3. FUNCTIONAL SCOPE & REVENUE LINKAGE
a. Core Functional Scope
The Partnerships Manager is responsible for:
Identifying and engaging potential strategic partners
Structuring agreements that define clear commercial outcomes
Activating partnerships into functioning revenue channels
Managing partner performance and ensuring accountability
The role must ensure that every partnership:
Has a defined commercial objective
Produces measurable results
Is actively managed and optimised
b. Revenue Linkage
This role contributes to revenue by:
Creating new pipeline sources through partner networks
Structuring deals that generate direct or indirect income
Expanding reach into new markets without increasing internal sales cost
The Partnerships Manager is directly accountable for:
Revenue generated via partnerships
Pipeline value sourced through partners
Conversion rates of partnership-generated opportunities
4. KEY RESPONSIBILITIES
4.1 Partner Identification & Targeting
The Partnerships Manager must continuously identify organisations institutions and
entities that can:
Provide access to customers
Enable distribution of products or services
Facilitate large-scale transactions
This includes:
Corporates
Educational institutions
Cooperatives and associations
Financial institutions
Retail and distribution partners
The role requires a structured approach to targeting high-value partners not random
outreach.
4.2 Partnership Structuring & Commercial Design
The Partnerships Manager is responsible for converting discussions into formal
revenue-generating agreements.
This includes:
Defining clear commercial terms
Establishing revenue-sharing or pricing structures
Aligning expectations on performance and deliverables
Ensuring agreements are practical executable and measurable
Each partnership must answer:
How does this generate revenue and how much
4.3 Partnership Activation & Execution
Once a partnership is agreed the Partnerships Manager must ensure that it becomes
operational.
This includes:
Coordinating internal teams for delivery
Ensuring partner readiness
Launching joint initiatives campaigns or programmes
Tracking early-stage performance
A partnership is only considered successful when it produces active pipeline or
revenue.
4.4 Pipeline Generation via Partnerships
The Partnerships Manager must ensure that partnerships consistently generate:
Qualified leads
Opportunities for sales
Direct transactions
This includes:
Setting targets for each partner
Monitoring lead flow and deal progression
Ensuring that opportunities are handed over eSectively to sales teams
4.5 Partner Relationship Management & Performance Monitoring
The role requires ongoing management of active partnerships to ensure:
Performance targets are met
Issues are resolved quickly
Relationships remain productive
This includes:
Regular check-ins with partners
Reviewing performance metrics
Adjusting strategy where necessary
4.6 Expansion & Scaling of Partnerships
The Partnerships Manager must identify opportunities to:
Expand existing partnerships
Increase revenue contribution from active partners
Replicate successful partnership models in new markets or sectors
4.7 Reporting & Commercial Visibility
The Partnerships Manager must maintain clear visibility into:
Active partnerships
Pipeline generated via partners
Revenue contribution from each partner
All data must be recorded and tracked within the system.
5. PERFORMANCE FRAMEWORK
5.1 Weekly Performance Expectations (Execution Layer)
The Partnerships Manager must deliver:
A defined number of targeted outreach engagements
Scheduled meetings with potential or existing partners
Progression of active partnership discussions
Movement of partnership-generated opportunities into pipeline
Weekly output must include:
Number of partner conversations initiated
Number of partnership discussions progressed
Pipeline value generated via partnerships
Status of active agreements
5.2 Monthly Performance Expectations (Revenue Layer)
Number of partnerships signed
Revenue generated through partnerships
Pipeline contribution from partners
Conversion rate of partner-sourced opportunities
5.3 Quarterly Performance Expectations (Scaling Layer)
Expansion of partnership network
Increased revenue contribution from partnerships
Development of repeatable partnership models
Entry into new markets or segments through partnerships
6. KEY PERFORMANCE INDICATORS (KPIs)
Revenue generated via partnerships
Pipeline value sourced through partners
Number of active and performing partnerships
Conversion rate of partner-generated leads
Average revenue per partnership
Time from partnership initiation to revenue
7. 90-DAY EXECUTION PLAN
Phase 1: Days 130 (Assessment & Targeting)
Identify priority sectors and partner types
Build a structured list of target partners
Initiate outreach and begin discussions
Outcome:
Active pipeline of potential partnerships
Phase 2: Days 3160 (Structuring & Activation)
Convert discussions into formal agreements
Begin activating initial partnerships
Coordinate internal execution
Outcome:
First partnerships signed and initial pipeline generated
Phase 3: Days 6190 (Performance & Scaling)
Ensure partnerships generate measurable results
Optimise underperforming partnerships
Expand successful models
Outcome:
Revenue contribution from partnerships established
8. REPORTING LINE & INTERNAL INTERFACES
Reports To:
Commercial Lead
Works Closely With:
Sales Manager
Sales Executives
Account Manager
Digital Marketing Manager
CRM & Growth Operations Manager
Authority Level:
Authority to initiate and manage partnership discussions
Authority to structure commercial agreements (within defined limits)
Responsibility for partnership performance
9. SUCCESS DEFINITION
After 3 Months:
Active pipeline of partnership opportunities
Initial agreements signed
After 6 Months:
Partnerships generating consistent pipeline
Measurable contribution to revenue
After 12 Months:
Strong network of performing partnerships
Partnerships contributing significantly to overall revenue
10. FAILURE CONDITIONS
This role will be considered unsuccessful if:
Partnerships do not translate into measurable revenue
Agreements are signed but not activated
Pipeline from partnerships is weak or inconsistent
Relationships are maintained without commercial outcomes
No scalable partnership models are developed
Requirements
11. REQUIRED QUALIFICATIONS & EXPERIENCE
48 years of experience in partnerships business development or commercial
roles
Proven experience in structuring and managing partnerships
Demonstrated ability to generate revenue through external relationships
12. REQUIRED SKILLS & COMPETENCIES
Strong negotiation and deal-structuring ability
Commercial thinking and revenue focus
Relationship management with accountability
Strategic thinking combined with execution discipline
Ability to identify high-value opportunities
13. WORKING STYLE REQUIREMENTS
Highly outcome-driven and commercially focused
Comfortable working with measurable targets
Proactive in identifying and pursuing opportunities
Structured and disciplined in execution
Focused on results rather than activity
Additional rewards for high-value or strategic partnerships
15. APPLICATION & EVALUATION CRITERIA
Candidates will be evaluated based on:
Demonstrated ability to build revenue-generating partnerships
Experience negotiating and structuring deals
Evidence of measurable outcomes from partnerships
Ability to articulate how partnerships translate into revenue
Required Skills:
11. REQUIRED QUALIFICATIONS & EXPERIENCE 48 years of experience in partnerships business development or commercial roles Proven experience in structuring and managing partnerships Demonstrated ability to generate revenue through external relationships 12. REQUIRED SKILLS & COMPETENCIES Strong negotiation and deal-structuring ability Commercial thinking and revenue focus Relationship management with accountability Strategic thinking combined with execution discipline Ability to identify high-value opportunities 13. WORKING STYLE REQUIREMENTS Highly outcome-driven and commercially focused Comfortable working with measurable targets Proactive in identifying and pursuing opportunities Structured and disciplined in execution Focused on results rather than activity Additional rewards for high-value or strategic partnerships 15. APPLICATION & EVALUATION CRITERIA Candidates will be evaluated based on: Demonstrated ability to build revenue-generating partnerships Experience negotiating and structuring deals Evidence of measurable outcomes from partnerships Ability to articulate how partnerships translate into revenue
