Marketing Manager Open

• Play a significant role in developing and implementing the company's long-term strategic plan including new product opportunities, acquisitions/ joint ventures, and other growth initiatives to meet the company's revenue and earnings targets.
• Create and execute a dynamic marketing plan that will build the company into a dominant brand, including the development of a consistent message integrated across all programs, promotions, products, and services.
• Identify, initiate and leverage partnership programs to build awareness of the company brand and drive incremental sales through alternative channels
• Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs
• Be the visible voice and advocate for the end user within the organization
• Direct a market research/ end-user insights function that will improve product development and new product introductions and guide the design effort, ensuring leading-edge, consumer-driven products and designs that meet manufacturing and cost goals.