Senior Account-Based Marketing Manager

Sales doesnt win our biggest accounts alone and neither does marketing. This role sits at the intersection: youre the strategic marketing partner sales leadership turns to both for winning the pursuit in front of them and for compounding account value over years not just quarters. 

Youll own a portfolio of ANZs largest most strategic accounts spanning government financial services and large enterprise most with long multi-stakeholder procurement-heavy sales cycles. Every account has two clocks running: the pursuit clock (the deal your sales partner needs to close this quarter) and the account clock (the multi-year relationship youre building equity in). This role is about learning to run both at once and doing it as a genuine partner to sales not a service function they hand a brief to. 

How youll partner with sales

Fueling active pursuits

• Build and execute account-specific pipeline programs that reach the right buying-group contacts at the right moment in a live deal.
• Sit inside deal strategy with your account team mapping stakeholders spotting gaps and designing the marketing moment that moves a stalled pursuit forward.
• Track and report whats working engagement meetings booked pipeline generated and progressed so sales can see marketings fingerprints on every deal you touch.

Growing accounts for the long term

• Build and own the multi-year ABM plan for your named accounts aligned with sales and regional marketing leadership on where the account is headed not just this quarters number.
• Build and maintain account profiles target personas and a living database of named contacts so the accounts buying group gets sharper every quarter instead of starting from scratch.
• Look for ways to make your programs work harder over time refining segmentation tactics and process as you learn what actually moves each account.

Making it real

• Partner with design digital and external agencies to turn account strategy into content and assets your sales team can put in front of a specific contact at a specific moment.
• Use AI to sharpen targeting personalize engagement at scale and free up time for the strategic thinking a machine cant do for you.
• Be the connective tissue between your account teams and the wider marketing organization campaigns partner digital and executive marketing so your accounts get the full weight of marketing behind them.

Qualifications :

What you bring:

• 10 years of B2B marketing and/or sales experience in high-tech or enterprise software with 5 years specifically in account-based or territory-based marketing.
• A track record partnering with senior sales leadership on complex multi-stakeholder deals as a peer not an order-taker.
• Deep understanding of buying-group methodology audience segmentation and data-driven account planning.
• Executive-level communication skills comfortable reporting independently on account and pipeline performance.
• Experience running ABM programs into procurement-heavy environments government defence or regulated financial services experience strongly preferred.
• Hands-on experience with CRM tools (e.g. Microsoft Dynamics or Salesforce) and pipeline analytics.
• Comfort using AI tools to sharpen account targeting streamline campaign execution and personalize engagement at scale.
• Strong budget management skills with experience owning and reporting against a program budget.
• A curious strategic mindset with a bias toward hands-on execution.
• Bachelors degree required.

Additional Information :

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Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation national origin age disability gender identity  veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

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Remote Work :

No

Employment Type :

Full-time