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Title - Senior Tenant Engagement & Campaign Manager

Business Unit JLL PDS Reporting to Strategic Communications Advisor

Current Asset - Premium Grade Asset in Melbourne CBD

Position Purpose

The Tenant Engagement & Campaign Manager will lead the delivery of marketing and customer engagement strategies for the asset.

This role is responsible for overseeing the establishment and integration of platforms and systems that support effective tenant communication and engagement reporting directly to the Strategic Communications Advisor.

We are seeking a creative and forward thinking leader to drive the implementation of a six-month activation plan including management of budgets suppliers stakeholders and the building community. As the implementation lead youll bring fresh ideas and innovative campaigns that inspire and connect our tenants enhancing the overall experience.

Duties & Responsibilities

Strategic Marketing

Act as the brand custodian responsible for overseeing use and execution of brand guidelines across all areas of the business.

Responsible for the strategic marketing implementation including creation management and roll-out of a 6 month marketing calendar.

Report on customer insights and translate into strategies best-practice outcomes and tactics.

Marketing Campaign management

Proactively manage always on and campaign-based marketing activities in conjunction with various agencies

Active stakeholder customer and retailer engagement to ensure marketing campaigns meet all stakeholder objectives

Implement the agreed 6 month Customer and Tenant Engagement Plan to assist with Tenant retention and attraction Ensure compliance at all times with operational OHSS and building safety requirements

Ability to oversee entire campaign rollout from initial concept to production and execution

PR Creative and Advertising

Manage the CRM platform for the building

Manage and oversee relationships with asset agency partners to deliver campaign extensions across creative design web digital marketing events and advertising

Oversee website digital communications across various platforms and digital marketing strategies

Reporting & Evaluation

Reporting on all marketing functions outputs and results Implementation and regular management of internal account documents such a WIPs agendas and budgets

Prepare and present any and all reporting requirements across all marketing brand PR and communications facets

Performance objectives

Database acquisition and retention

Customer retention and satisfaction

Demonstrate a high level of customer engagement through campaigns and activations

Marketing campaign effectiveness and outcomes

Improve and maintain a high standard of marketing branding and communications across all internal and external outputs

Overall contribution to the effective management of the building as a premium asset

Key skills

5 years experience minimum in a similar marketing role and/or relevant experience in either Premium-Grade commercial and/or retail assets luxury hotel or lifestyle marketing experience is preferred

Strong written and verbal communication skills

Ability to influence outcomes in a positive manner in order to achieve role objectives

Leadership teamwork and management.

Initiative and decision making

The role requires an individual who is conscientious diligent and organised in their approach

A demonstrated ability to think laterally accommodate change and new ideas and most importantly to prioritise work

Proficient with all Microsoft Office programs including Word Excel and PowerPoint

Strategic and analytical

An effective self-starter and time manager

Personable engaging and committed to getting the best out of team stakeholders

Location:

If this job description resonates with you we encourage you to apply even if you dont meet all of the requirements. Were interested in getting to know you and what you bring to the table!

At JLL we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities we analyze your application for relevant skills experiences and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role yourepursuing.

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