نبذة عني
Business Analyst with experience across SaaS, ERP, CRM, eCommerce and restaurant-tech products. Skilled in requirement elicitation, business and functional requirements, BRD/FRD, user stories, acceptance criteria, proces…
Business Analyst with experience across SaaS, ERP, CRM, eCommerce and restaurant-tech products. Skilled in requirement elicitation, business and functional requirements, BRD/FRD, user stories, acceptance criteria, process mapping, UAT and Agile delivery. Experienced in translating business needs into product requirements across ERP, POS, Shopify, CRM and third-party integrations, with hands-on exposure to SQL, GA4, Postman, Azure DevOps and Jira. Delivered measurable process improvements, including an 85% reduction in merchant onboarding time.
الخبرة
Business Analyst | Product Analyst
<p>Analyzed the end-to-end Dine-In QR ordering journey and defined POS enhancements supporting dine-in and multiple order types.</p><p> Defined requirements for the Merchant Dashboard, enabling 5+ restaurant merchants to monitor sales performance and configure auto-accept/manual-accept order workflows.</p><p> Led the Menu Simplification initiative by redesigning the merchant menu-upload template around restaurant-provided formats, reducing onboarding time by 85%.</p><p> Defined business requirements for the Shiprocket Hyperlocal Integration, enabling automated delivery-partner selection and reducing delivery-exception handling time by an estimated 20%.</p><p> Defined store-visibility rules and operational scenarios governing app behavior, plus store-to-franchise conversion and future-order flow requirements.</p><p> Defined CRM workflows including attribute-based revenue campaigns and ran 10+ targeted birthday/anniversary campaigns to support customer engagement.</p><p> Gathered client requirements for 8+ Admin Panel reports and an AI-powered Customer Feedback Analytics Dashboard, delivering sentiment analysis across 20+ restaurant locations.</p><p> Performed GA4 and CRM data mapping across key product pages and analyzed customer-journey sessions to surface behavioral insights for business improvement.</p><p> Facilitated sprint grooming, backlog refinement and UAT across Product, Engineering and QA teams; managed Azure DevOps sprint-board tracking and queries.</p>
Business Analyst & ERP Functional Consultant
<p>Led requirement elicitation for Shopify applications and ERP–CRM integrations supporting B2B eCommerce clients.</p><p> Defined end-to-end integration workflows for the Zimble ERP Integration Platform, synchronizing product, inventory, pricing and order data across AP21 ERP, Shopify and BigCommerce.</p><p> Owned business analysis and end-to-end SDLC delivery for a B2B eCommerce client site, designing 20+ pages and defining wholesale pricing, customer-login and RRP logic.</p><p> Delivered functional requirements for 3 Shopify applications—Afterpay Order ID Update, Discount Metadata Management and Visual Product Customization—and supported the Shopify 1.0-to-2.0 migration.</p><p> Performed API validation using Postman across 45+ requests, testing success/failure scenarios across integration touchpoints.</p><p> Handled ad-hoc requirement elicitation and delivery for a pharmacy network client.</p>
Assistant Professor (Early Career)
<p>Built strong analytical, documentation and stakeholder communication skills through structured content delivery and evaluation.</p>