Dynamic Saudi commercial leader with 15+ years driving marketing strategy and customer experience across KSA’s most prominent residential real estate organisations. Proven track record of repositioning brands, building h…
Dynamic Saudi commercial leader with 15+ years driving marketing strategy and customer experience across KSA’s most prominent residential real estate organisations. Proven track record of repositioning brands, building high-performing teams, and delivering measurable growth in line with Vision 2030 objectives. Combines deep expertise in integrated marketing, digital transformation, and B2B/B2C sales with an unwavering focus on customer journey optimisation and premium quality-of-living propositions.
Developed and managed all real estate B2B & B2C digital platforms covering property, asset & facility management, equity financing, and broker CRM systems.
Created and managed full P&L, cash flow, IRR, and market share reporting; delivered board-level dashboards and video reports to CEO and stakeholders.
Implemented post-COVID marketing strategies adapting customer experience to new behaviours; expanded investor and influencer relationships across KSA.
Developed ALJ Land’s full marketing strategy across multiple channels, driving SAR 200M+ in off-plan sales across J|ONE (242 units), Gallery N, and Dari Q.
Launched innovative digital campaigns across KSA; revamped ALJLAND.COM and ALJ-PROPERTIES.COM with B2C positioning, boosting UX, SEO, and email performance.
Owned all marketing communications — content, data, and direct marketing — targeting B2C residential buyers aligned with Vision 2030 ownership goals.
Led end-to-end commercial strategy across a 6,000+ unit portfolio using a 360° ‘Lift-Up’ methodology, repositioning assets as a premium ‘Quality of Living’ brand to accelerate inventory absorption. Engineered a data-driven commission & incentive structure (Significant Attraction Matrix) aligning sales team motivation with aggressive inventory turnover timelines. Orchestrated a 360° lead engine (CRM + digital + database analytics) to capture qualified buyer demand and support the NHC housing mandate. Directed JV governance, coordinating commercial milestones between the Saudi-Chinese partnership and regulatory stakeholders.
Drove revenue growth across four markets (Makkah, Jeddah, Riyadh, Khobar); spearheaded the launch of Mayan Villas (458-unit NHC co-development) and Mayan Al-Fursan in Riyadh. Conducted comprehensive market research and HBU studies to inform pricing strategies and optimise sales conversion across four distinct market segments. Built a structured Sales Action Plan with KPI tracking, CAPEX/OPEX frameworks, and IRR targets aligned with investor and NHC expectations. Led and coached 35 professionals (28 sales + 7 marketing); formalised B2B alliances including a strategic partnership at the Saudi-Turkish Investment Forum.
Owned all marketing, communications, and digital initiatives across a SAR 8B+ portfolio, reporting directly to CEO as a senior leadership team member. Led end-to-end customer experience strategy, shaping journey touchpoints from lead acquisition through post-handover satisfaction for both residential and commercial clients. Developed IoT-driven digital strategy including social media, content marketing, and campaign spend optimisation; set KPIs/OKRs and managed budgets across all channels. Designed pricing strategies, market studies, and go-to-market plans for residential off-plan sales and commercial leasing; aligned cross-departmental marketing plans.
Developed and evaluated marketing strategies for six subsidiary companies including Kanoo Real Estate’s residential and commercial portfolio. Delivered 12 campaigns per quarter across six marketing teams; managed PR, media events, advertising, and quarterly performance forecasts. Planned corporate media events and PR activities to expand national brand recognition in support of residential sales targets.
نظام التوظيف التشغيلي المعتمد على الذكاء الاصطناعي أولاً، الذي يوحّد ويؤتمت دورة التوظيف بالكامل للمؤسسات الحديثة حول العالم.
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