Dynamic Saudi commercial leader with 15+ years driving marketing strategy and customer experience across KSA’s most prominent residential real estate organisations. Proven track record of repositioning brands, building h…
Dynamic Saudi commercial leader with 15+ years driving marketing strategy and customer experience across KSA’s most prominent residential real estate organisations. Proven track record of repositioning brands, building high-performing teams, and delivering measurable growth in line with Vision 2030 objectives. Combines deep expertise in integrated marketing, digital transformation, and B2B/B2C sales with an unwavering focus on customer journey optimisation and premium quality-of-living propositions.
<p>Developed and managed all real estate B2B & B2C digital platforms covering property, asset & facility management, equity financing, and broker CRM systems.<br>
Created and managed full P&L, cash flow, IRR, and market share reporting; delivered board-level dashboards and video reports to CEO and stakeholders.<br>
Implemented post-COVID marketing strategies adapting customer experience to new behaviours; expanded investor and influencer relationships across KSA.</p>
<p>Developed ALJ Land’s full marketing strategy across multiple channels, driving SAR 200M+ in off-plan sales across J|ONE (242 units), Gallery N, and Dari Q.<br>
Launched innovative digital campaigns across KSA; revamped ALJLAND.COM and ALJ-PROPERTIES.COM with B2C positioning, boosting UX, SEO, and email performance.<br>
Owned all marketing communications — content, data, and direct marketing — targeting B2C residential buyers aligned with Vision 2030 ownership goals.</p>
<p>Led end-to-end commercial strategy across a 6,000+ unit portfolio using a 360° ‘Lift-Up’ methodology, repositioning assets as a premium ‘Quality of Living’ brand to accelerate inventory absorption.</p><p> Engineered a data-driven commission & incentive structure (Significant Attraction Matrix) aligning sales team motivation with aggressive inventory turnover timelines.</p><p> Orchestrated a 360° lead engine (CRM + digital + database analytics) to capture qualified buyer demand and support the NHC housing mandate.</p><p> Directed JV governance, coordinating commercial milestones between the Saudi-Chinese partnership and regulatory stakeholders.</p>
<p>Drove revenue growth across four markets (Makkah, Jeddah, Riyadh, Khobar); spearheaded the launch of Mayan Villas (458-unit NHC co-development) and Mayan Al-Fursan in Riyadh.</p><p> Conducted comprehensive market research and HBU studies to inform pricing strategies and optimise sales conversion across four distinct market segments.</p><p> Built a structured Sales Action Plan with KPI tracking, CAPEX/OPEX frameworks, and IRR targets aligned with investor and NHC expectations.</p><p> Led and coached 35 professionals (28 sales + 7 marketing); formalised B2B alliances including a strategic partnership at the Saudi-Turkish Investment Forum.</p>
<p>Owned all marketing, communications, and digital initiatives across a SAR 8B+ portfolio, reporting directly to CEO as a senior leadership team member.</p><p> Led end-to-end customer experience strategy, shaping journey touchpoints from lead acquisition through post-handover satisfaction for both residential and commercial clients.</p><p> Developed IoT-driven digital strategy including social media, content marketing, and campaign spend optimisation; set KPIs/OKRs and managed budgets across all channels.</p><p> Designed pricing strategies, market studies, and go-to-market plans for residential off-plan sales and commercial leasing; aligned cross-departmental marketing plans.</p>
<p>Developed and evaluated marketing strategies for six subsidiary companies including Kanoo Real Estate’s residential and commercial portfolio.</p><p> Delivered 12 campaigns per quarter across six marketing teams; managed PR, media events, advertising, and quarterly performance forecasts.</p><p> Planned corporate media events and PR activities to expand national brand recognition in support of residential sales targets.</p>
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