Senior data analyst with experience in data analytics, A/B testing, data visualization, data modeling, and web analytics. Has worked on ads systems, marketing automation, recommendation systems, and analytics instruction…
Senior data analyst with experience in data analytics, A/B testing, data visualization, data modeling, and web analytics. Has worked on ads systems, marketing automation, recommendation systems, and analytics instruction, with experience leading teams and mentoring others.
- Led a team of two associate data analysts in developing on-site ads display system, called TopAds, alongside product and
DevOps team
- Automated A/B testing process using R Shiny, eliminating partner's dependence on data analytics team in conducting
experiment and reducing time for deployment by 30%
- Optimized ads bidding and placement system by fine-tuning existing ads ranking algorithm using NSGA-II method, resulting
in additional ~1% ads revenue
Conducted pro-bono private mentoring sessions for career advice and personal development, mainly career switchers and newcomers on data analytics
Led a team of two associate data analysts in developing on-site ads display system, called TopAds, alongside product and DevOps team
Automated A/B testing process using R Shiny, eliminating partner's dependence on data analytics team in conducting experiment and reducing time for deployment by 30%
Optimized ads bidding and placement system by fine-tuning existing ads ranking algorithm using NSGA-II method, resulting in additional ~1% ads revenue
Taught data analysis, from data cleaning to machine learning, with Python in a bootcamp with total of >200 fresh graduates and professionals to kickstart career in data analytics
Achieved satisfaction score of 4.98 (out of 5), rated by students and faculty during lecture
Pioneered an end-to-end, automated and highly-personalized marketing journey for Gramedia.com through email and app push notifications to improve customer engagement rate by 23%
Developed a product recommendation system based on Neural Collaborative Filtering (NCF) to provide more personalized marketing content
Increased Click-Through Rate (CTR) by 20%
Initiated company's first Single Source of Truth (SSOT) practice called KG360, a centralized database from all subsidiaries to get a 360-degree view of each customer based on tracked activities and user preferences in every Kompas Gramedia product
نظام التوظيف التشغيلي المعتمد على الذكاء الاصطناعي أولاً، الذي يوحّد ويؤتمت دورة التوظيف بالكامل للمؤسسات الحديثة حول العالم.
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