Senior data analyst with experience in data analytics, A/B testing, data visualization, data modeling, and web analytics. Has worked on ads systems, marketing automation, recommendation systems, and analytics instruction…
Senior data analyst with experience in data analytics, A/B testing, data visualization, data modeling, and web analytics. Has worked on ads systems, marketing automation, recommendation systems, and analytics instruction, with experience leading teams and mentoring others.
- Led a team of two associate data analysts in developing on-site ads display system, called TopAds, alongside product and
DevOps team
- Automated A/B testing process using R Shiny, eliminating partner's dependence on data analytics team in conducting
experiment and reducing time for deployment by 30%
- Optimized ads bidding and placement system by fine-tuning existing ads ranking algorithm using NSGA-II method, resulting
in additional ~1% ads revenue
<p>Conducted pro-bono private mentoring sessions for career advice and personal development, mainly career switchers and newcomers on data analytics</p>
<p>Led a team of two associate data analysts in developing on-site ads display system, called TopAds, alongside product and DevOps team<br>
Automated A/B testing process using R Shiny, eliminating partner's dependence on data analytics team in conducting experiment and reducing time for deployment by 30%<br>
Optimized ads bidding and placement system by fine-tuning existing ads ranking algorithm using NSGA-II method, resulting in additional ~1% ads revenue</p>
<p>Taught data analysis, from data cleaning to machine learning, with Python in a bootcamp with total of >200 fresh graduates and professionals to kickstart career in data analytics<br>
Achieved satisfaction score of 4.98 (out of 5), rated by students and faculty during lecture</p>
<p>Pioneered an end-to-end, automated and highly-personalized marketing journey for Gramedia.com through email and app push notifications to improve customer engagement rate by 23%<br>
Developed a product recommendation system based on Neural Collaborative Filtering (NCF) to provide more personalized marketing content<br>
Increased Click-Through Rate (CTR) by 20%<br>
Initiated company's first Single Source of Truth (SSOT) practice called KG360, a centralized database from all subsidiaries to get a 360-degree view of each customer based on tracked activities and user preferences in every Kompas Gramedia product</p>
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