Marketing Automation Manager (3-Months Contract)

Job Description

The CEPRES marketing team is undergoing an exciting transformation and growing across the world. We are looking for an experienced marketing automation leader to stand up, implement, and propel marketing and customer experience automation success at CEPRES.

This is a three-month contract. Your main partners will be based on the East Coast of the USA.

In this role, you will:

• Stand up our ActiveCampaign instance to create automation flows, nurture paths and a path to prospect wins
• Partner demand generation to launch multi-channel drip campaigns, iterating spend and experience to maximize ROI
• Partner with marketing and sales leadership on lead scoring, attribution, contact and account scores
• Uncover opportunities to optimize conversion points across the marketing and sales funnel
• Develop, monitor, test and optimize ActiveCampaign programs for all stages of the marketing and sales funnels
• Track, measure, and analyze all initiatives to report on ROI